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In this new series, HBO invested 200 million dollars to produce it.
The first episode had twice as many viewing households as the first episode of season 4 of Netflix’s “Stranger Things.”
“The Heirs of the Dragon”, was seen in 2.59 million homes in the United States alone.
Social networks have become the best tool for brands in today’s world, all thanks to the popularity that consumers give them. Recently, a video that has gone viral on TikTok, where two of the protagonists of the HBO series House of the Dragon are talking, has popularized the alcoholic beverage, Negroni Sbagliato.
According to the marketing study carried out by the European Center for Research Training and Development, confirmed the great impact of celebrity endorsement of some products and how it affects the public’s consumption decision.
In that sense, the report mentioned that consumers feel that By wearing such brands or consuming products, celebrities will gain status.
For its part, research from the University of Arkansas found that consumers, ages 18 to 24, take an active role in developing their identities and their appearance based on celebrities. As other Nielsen research found, celebrity endorsements resonate most strongly with Gen Z audiences ranging in age from 15 to 20 and Millennials ages 21 to 34.
House of the Dragon and the Negroni Sbagliato
It all started when actress Emma D’Arcy, better known as Rhaenyra in the HBO series, revealed her preferences when choosing cocktails, being immortalized in a clip that has quickly gone viral on TikTok.
The statements of one of the protagonists of the House of the Dragon series, after saying her favoritism for the cocktail, has generated that the search for the term Negroni Sbagliato, has had big numbers on Google for a few days, according to the Trends tool.
The original clip of the interview, where the actresses show their love for the Italian cocktail, was a behind-the-scenes video that HBO released on its TikTok account to promote the Game Of Thrones prequel series.
@hbomax I’ll take one of each. #houseofthedragon ♬ a negroni sbagliato w prosecco l hbo max – hbomax
In the video you can see the stars who are asked about their favorite drink in real life. D’Arcy replied that he prefers a Negroni, before adding “sbagliato”. She then raises her eyebrows, leans in closer, and coquettishly explains that it means “with prosecco.”
It is worth mentioning that a Negroni Sbagliato is an Italian cocktail where Campari is mixed with sweet vermouth and prosecco in equal parts.
This case of promoting a brand or lifestyle that is promoted by artists or influential people on social networks is not the only one that has been recorded in recent months, gaining popularity with consumers and followers. Well, there is the most recent case of everything that came up with the Netflix series like Stranger Things, which not only promoted music, singers and bands from years past, but also some fashions or even electronic devices that were very popular in the 80s or 90.
In conclusion, there is a great impact that the endorsement of celebrities towards some products can leave today, affecting almost all the public’s consumption decision.
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