TikTok is estimated to have surpassed 1.1 billion monthly active users.
In Mexico, these platforms register 57.5 million users.
TikTok was the most downloaded app worldwide in the first quarter of 2021.
Social networks have positioned themselves as one of the main tools most used by brands to generate their marketing strategies. One of these platforms is TikTok, which has not only gained popularity among the youngest, so training in the TikTok Ads online management program of the School of Marketing (EDEM) can make a difference in your company.
TikTok has become the ideal medium for a generation to share their lives, and even to find out what is happening, which is why brands already have accounts on this platform and are sharing their best campaigns to attract consumers.
According to data from the same platform, TikTok has exceeded 1.1 billion monthly active users. And in Mexico, it is one of the most popular platforms, registering 57.5 million TikTok users over the age of 18 as of January 2023.
According to data from App Annie, TikTok was the most downloaded app worldwide in the first quarter of 2021. Meanwhile, a study by Hootsuite revealed that 68 percent of TikTok users are under the age of 30, making it in an ideal platform to reach young and growing audiences.
Likewise, these data show the impact on brands that use this social network in their marketing strategies. And a report from the Influencer Marketing Hub indicated that 42 percent of TikTok users have downloaded an app after seeing an ad on the platform.
This is what the EDEM program is about
Given all this data, we must know that TikTok Ads is a modern advertising channel that allows companies to communicate with users when they enjoy video content, which is the most consumed today.
EDEM seeks that all students in this program will learn to have full control over their digital campaign.
Among the objectives of the institution, it is sought that the participants can then launch and promote a product in the most relevant way in this social network that satisfies all the needs of the consumer.
As well, other knowledge will be, understanding the TikTok advertising scheme, to be the leader of your digital strategy on this social network.
In this sense, with this knowledge you will also be able to develop your brand’s presence on this platform, successfully plan marketing campaigns, learn how to increase sales and profits for your business, and analyze your campaign metrics effectively and concisely.
This program is aimed at entrepreneurs and brands looking to create a digital presence through paid advertisements on social networks to boost their business, project or company.
The classes of this program are completely online and it will be very easy to interact with the teachers and with the participants during the classes.
Who teaches the program?
Like all EDEM programs, classes are taught by recognized professionals in the marketing industry at a national and international level, such as Laura Paz, Head of Digital Content at FBC México.
Do not stay without participating if what you want is to master the creation of ads on social networks, starting classes on April 28.
So do not hesitate to contact us to provide you with all the information about this program at this link.
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