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Today important work guidelines have been established, from which the importance that digital marketing has acquired is evident.
Within digital marketing, proposals for making sales, branding, and getting to know the consumer have been consolidated through very interesting online resources.
Within a diploma you have all the elements that will help you understand the market and bet on its growth.
The update is required in digital marketing and a strategist in this area who does not do so is condemned not to change the results he is obtaining and not to respond to the needs of his clients, such as the implementation of artificial intelligence.
Among the new demands that are being made in digital marketing is the use of more technology to implement it in the way it is sold, knows the customer, a brand is made known, in short, the possibilities are diverse and in this sense it is that references have been established that we cannot lose sight of, because from studying them results are achieved.
In the Artificial Intelligence Diploma taught by the School of Marketing, you will know how to implement this resource as a powerful tool to grow your business, as you explore the reality of artificial intelligence technologies and how they can be used to support the needs of your business.
At the end of the program, you obtain the necessary knowledge to understand the new artificial intelligence technologies from a business perspective, as well as the economic, social and business implementation analysis tools that they propose.
Among the objectives of the AI program are:
Understand what AI is and how to make it work for your industry.
Identify the opportunities to obtain more clients by evolving your brand or business into the artificial intelligence space.
Learn to create new products and services in business models based on AI.
Discover how to be successful in the artificial intelligence space.
Knowing how to work with technology and the creation of a strategy based on AI, to apply it in your product or business.
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