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At least 43 percent of Internet users follow some type ofinfluencers.
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It is expected that the marketing of influencers grow to be a $16.4 billion industry by 2022.
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industry influencers It is currently worth around $13.8 billion.
There are many influencers who are starting new businesses and even brands in the market. This is the case of the Mexican Yeri Mua, who recently announced her complete makeup collection and even all the details have been revealed.
Currently, there are various statistics that reflect the growth of influencers in the world, especially in brand collaborations.
Let’s remember that influencer marketing is an innovative marketing strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers’.
Statistics from CPI Celebrity Performance highlight how brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. This ultimately translates into a higher probability of purchase by the consumer.
Likewise, data from a study by HypeAuditor details that the evolution of the market value of influencers on Instagram has experienced a growing trend worldwide between 2019 and 2020, and in 2021 it was 5 thousand 869 million euros (around 100 thousand Mexican pesos).
This is the complete Yeri Mua makeup collection
To date, Yeri Mua has become one of the most important influencers of the moment, which is why her popularity has led her to launch her makeup line.
Let’s remember that this was announced by the influencer on her Instagram account at the beginning of the month, but no further details were given on that date.
Now, it was learned that the brand in charge of launching the Yeri Mua line is Beauty Creations, which is originally Mexican. This brand is known because it has had different collaborations with other Mexican influencers such as Rosy McMichael.
Some of the available parts are on the internet and also available in physical stores. So the collection includes the cosmetics in its PR box edition, that is, they are sent or acquired through public relations.
These include, an eyeshadow palette, Yeri’s Palette, lip gloss and tint trio, My Faves Lip Trio, glitter set and glitter glue Secret Fantasy Glitter Set, lipstick duo and lip liner Bad B*tch, lip Duo , Unique Setting Spray makeup fixer and free sunglasses.
These products will have the price of the PR box, 1,915 Mexican pesos, the shadow palette 535 pesos, lipstick 320 pesos, makeup fixer 200 pesos and glitter set 401 pesos.
Currently, there are many celebrities in this case influencer who are launching their own products, a success story around the world is Kylie Jenner, who has her own makeup line and has generated million-dollar sales for it.
Also celebrities like Selena Gomez have ventured into sales with their beauty products, boosting their image in an increasingly competitive industry.
And this is how not only brands are diversifying their market, but also public figures who manage to increase their presence with other striking offers like this one.
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