What do we look for in a beauty product today? Beyond trends and beautiful packaging, functionality is essential, but responsible consumption and sustainability of companies, in addition to animal care, has become a standard when purchasing a product. Therefore, we opt for articles that meet these key points. We present you a new luxury makeup brand that does not use plastic. And she’s Mexican!
If what you are looking for is something innovative to try, that meets the values of care for the environment and animals, without sacrificing quality and color, pay attention, this interests you.
“Redefining luxury and challenging what we think about beauty”it is the mission that has Now Mexico, the first plastic-free brand in the country. Which according to its founders, Nour Tayara, Rodrigo Peñafiel and Jaspar Eyearsstarted due to the need for a change in 2022.
They seek to put Mexico on the beauty map, while addressing the issue of plastic in the industry and opening our eyes to a world of color. Can you be a clean beauty brand if you generate so much plastic waste? They say yes.
Explosion of color and sustainable durability
Aora México seeks to be more than sustainable, but to be the future of luxury, that is, conscious formulas, which are good and safe for the skin, and that do not compromise color.
“Clean beauty brands avoid the use of toxic and irritating ingredients, but manage to create bold, intense and vibrant colors that meet the standards of professional makeup artists,” explains Nour Tayara, founder of the brand.
Now he wants luxury branding to also mean replacing plastic with other, more durable materials, so what he produces is 100% recyclable. Therefore, their hope is that the packaging is reused, reused and treasured.
What is used instead of plastic? Aluminum, which according to the founder, is a high-quality material with little degradation and that can be recycled almost infinitely. “Approximately 75% of the aluminum that has been produced in history is still in use.”
“Time for something new, from another place”
For beauty lovers who have among their values the care of animals, the environment and their skin, here are the three star products to try this brand.
Look at me
It is an eyeshadow palette with 9 vibrant colors. According to the brand, the shades are an ode to Mexico, which has metallic and matte shadows. So, you can play with them to achieve impact looks.
caress me
This is a lip serum, which gives you shine and volume. It can be said that it has a gloss-like finish, while nourishing and hydrating the lips. In addition, it has three shades and promises a light, second-skin feel.
admire me
For the eyeliners, they thought of 5 colors with high concentration, easy to blend, creamy texture and waterproof.
Do you dare to try this new luxury makeup brand that is proudly Mexican?
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