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Amen McCann It is a benchmark in Latin America for how important creativity becomes, but now thought of in categories such as promotions.
figures of ebiquity and the World Federation of Advertisers they warn us of the trends at the door, which alternate with advertising.
Creative ideas are an example of how important communication is in the market.
Promotions are one of the most complex categories to develop in marketing, but the result of what is bet on this channel, which has diversified the same in strategies that seek greater effectiveness, as in areas where technology has become a reference of communication, as happened with Amen McCann and his first award in promotions.
It is interesting to see the projections that are seen around promotions, such as at the point of sale, where physical contact with the consumer is part of the formula. We see that in projections of ebiquity and the World Federation of Advertisers it is recognized that the retail average will have a significant increase in their investment of 15 percent.
The foregoing is an interesting background of how this medium scales in interest for the consumer and what resources help the shopping experience no longer just remain as an opportunity for a meeting between brand and consumer, now this scale and becomes a benchmark for what valuable is commercial space.
These types of examples of how a physical point of sale is becoming an advertising medium are part of the changes that are taking place in the way brands should approach the consumer.
win on promotions
Amen McCann became a surprise agency during the celebration of the Campana de Oro Awards, which held its 35th edition, by the Chamber of Advertisers of Uruguay, where the best local creatives were recognized. Proof of this is that the agency won the Big Bell for the first time in the Promotions and Activations category for its work on the 80th anniversary of SAMANwhich gave him a Gold.
The Campana de Oro jury is made up of professionals from advertisers and unions such as the Association of Advertising Agencies of Uruguay (AUDAP), the Círculo de Publicidad del Uruguay (CUP), the Chamber of Media Agencies of Uruguay (CUAM) and the Interactive Advertising Office (IAB). ) Uruguay.
“This award responds to the effort of the entire team and the closeness of the work we develop with our clients so that they have significant brand platforms that drive their growth and allow them to leave a lasting impact on culture,” he explained. nacho vallejoDirector of the agency.
These campaigns become a testament to creativity and the value of ideas today, as an alternative to what has traditionally been done in advertising.
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