A Bell advertising seeks to balance the balance of stereotypes gamers, highlighting the importance his abilities in professions where the integrity of the community is involved.
The video game market has made great strides since its inception. Millions of dollars around the world are spent by consumers who are interested in video games. In accordance with Meri Station, this industry has grown 20 percent in 2020 compared to 2019, managing to register the sum of 174.9 million dollars of sales, both in hardware and software; Similarly Business Insider shows that only in Mexico this industry reached a market value of 32 million 229 thousand pesos during 2020, having an increase of 4.4 percent over the previous year.
Indeed, the presence of video games in people’s lives is gaining more and more importance, however, there is a stereotype about those who spend part of their day playing them. To date there are some negative stereotypes that gamers suffer, among them that they are only a thing of men or boys, that encourage school failure and sedentary lifestyle, generate loneliness, do not teach anything, those who play them are destined to fail, etc. However, a new advertising campaign has been presented in order to eradicate these, in a fun way.
The campaign that eradicates gamer stereotypes and shows its importance in the world
Trascend Humanity is the new computer campaign for gamers Omen from HP. In this, they satirically show the importance of gamers in the world by creating a campaign with various videos showing their skills acquired over the years and how they behave skillfully in professions that imply a high degree of responsibility, in addition to the fact that if they fail they could put lives at risk.
In its Web page in the same way they show some scientific data where they inform about the benefits of playing video games in professional life; for example, that gamer surgeons tend to make fewer errors by 32 percent, or that playing video games has allowed them to be better leaders. Currently the campaign has 4 YouTube videos showing different situations in which gamers operate.
According to Matt Sorrell, creative director of W + K Portland (agency that signs the latest from Omen):
“If you’re going to get under the knife, wouldn’t you rather put yourself in the steady hands of a surgeon who plays video games?”
Despite the fact that the campaign is somewhat animated and satirical, it nevertheless shows the importance of gamers and their skills in the professional field.
Advertising campaigns against stereotypes
During the passage of time we have come across various bells who have been in charge of break stereotypes that, despite trying to eradicate these, manage to capture the attention of the audience and raise awareness in society about the errors in this type of attitudes, achieving effective advertising campaigns and even managing to position the brand with greater value in the mind of the consumer.
An example of this is found with the campaign “She breaks barriers“ from Adidas, where he showed professional athletes as an example and inspiration for the youngest and to combat the data of abandonment of sport by women during adolescence, since I agree with a study carried out in the United States, at 17 years of age 51 per One hundred of the girls who practiced sports left because they did not have a feeling of belonging in that area.
Similarly Iron Palace made a campaign called “The power of being one”, against stereotypes in the field of fashion, where it seeks to celebrate being oneself, recognizing that each one has their singularities in an irreverent and emotional way.
A advertising campaign against stereotypes has great opportunities for growth and permanence in the mind of the consumer (In addition to getting the looks of more consumers), this time it was up to society to know the importance of gamers in the world.
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