Concentration, maintaining goals and learning to work in highly stimulating environments are part of the daily tasks that we have as professionals, so there is a tremendous challenge in achieving it, however, the task is facilitated when we go hand in hand with works where it is provides us with experience and documented information that does not disappoint and helps us understand the distractions.
In Hit Makers: The Science of Popularity in an Age of Distraction from Derek Thompson, the author prepares a work where, based on unexpected exercises, he reveals to us how we can improve our attention today.
It makes unexpected analyzes in the programming of chains like ESPN, so that you have an idea of the surprises that await you in this work, it warns you of the role that a social network like Facebook plays, becoming one of the most important newspapers today.
Within the work we are also given very interesting cases such as approaching those in charge of Barack Obama’s speeches and why they believe they are composers, in addition to doing a very important exercise in explaining how Disney has conquered the world and why Hollywood blockbusters are always about sequels, reboots, or adaptations.
The importance of these works is that they manage to decipher the reality of current environments and provide us with a very important guide to understand how large industries such as media have made entertainment and the idea of being disruptive in areas such as creation. of content understanding the root of the success of these stories.
Hit Makers: The Science of Popularity in an Age of Distraction
Derek Thompson
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