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Last year Bodega Aurrerá was the retail brand with the highest value in Mexico.
The number of Walmart retail and wholesale stores operating in Mexico amounted to 2,862 in 2023, of which 2,694 were retail stores and 168 were wholesale clubs.
Supermarkets often have errors in their labeling.
Consumers are usually aware of the items in self-service stores in order to hunt for the best deals and find new products, so it is very common for them to find errors in the labeling, which can be in their favor since that sometimes the prices have a much lower cost and that was the case of some visitors who realized that the tupperware They were priced well below normal.
One of the most famous supermarkets in the country is Walmart which stands out precisely for being one of the largest and most influential department store chains in the world, since it has around 11,000 stores divided into 65 brands that are spread over 28 countries. In addition, the company also owns and operates Sam’s Club.
In Walmart there is usually a continuous stream of income, even during the pandemic by COVID-19, sales were maintained, while certain companies were in crisis, this supermarket was the company that reported the most revenue during 2020 worldwide. It is clear that to maintain control over the establishments of a company as large as this one requires organization and the right synergy, so it is not surprising that this company is the company with the most employees in the world, just in terms of USA, the company housed about 1.6 million workers. It should be noted that in 2020, there was a significant increase, since it was possible to increase its billing with 1.9 percent more than the previous year, thus exceeding 500 billion dollars in revenue, in addition, more than 400 employees were also employed. thousand new employees, mostly on temporary contracts.
Despite the competition in the market of convenience stores in Mexico, Store aurrera has managed to maintain a strong position, and it is that it was the retail brand with the highest value last year in the country, being 3 thousand 457 million dollars according to a ranking published in 2022, oxxoranked second, with a value of approximately 1.47 billion dollars, less than half the brand value of the Mama Lucha store And it is that this fact comes from further back since in 2020 it was the most valuable retail brand in Latin America with a brand value of 5 thousand 420 million dollars.
Consumers take advantage of an error at Walmart and take auction tuppers
A user named @vanessa_ceja shared on her TikTok account how she realized that the brand was wrong to label some tupperware of glass. He pointed out that these models are normally priced at $199 pesos but with the error, the price marked a value of only $28 pesos, so they took advantage and took several, in total for four units they paid $112, and it is that in addition to the fact that the tupperware They are made of glass, they are also with a sealed lid to avoid spills, so they got a very good offer.
@vanessa_ceja Price error in walmart 😂#for you #walmart ♬ original sound – Vanessa eyebrow 💓
It is clear that consumers are more observant than many think, as a similar example happened with a user named @cookiecream90, who shared some of the articles he has Store aurrera on sale. In the video it can be seen that the author of the video detected that a kitchen battery was labeled with a price of $1,191, but when taking the product to the scanner, it showed a price of only $368 in its second sale, so she decided to take advantage of the price and buy it.
@cookiecream90 Settlements in #bodegaaurrera #fyp ♬ original sound – JustMary
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