Hyundai takes advantage of the World Cup and this is the car it launches in Mexico

• Index hide

  1 Brandz — Top 100 Most Valuable Global Brands 2020 released an estimate of the most valuable automotive brands on the market.

  2 Figures released by the automotive firm itself reveal that the value of Hyundai has reached up to 94 billion dollars in revenue.

  3 As well as Hyundai take advantage of the meeting in Qatar to launch a car in Mexico, brands such as Rolls Royce have attracted attention for becoming a gift for selected people.

  4 A new car while fighting for the win in Qatar

  Brandz — Top 100 Most Valuable Global Brands 2020 released an estimate of the most valuable automotive brands on the market.

• Figures released by the automotive firm itself reveal that the value of Hyundai has reached up to 94 billion dollars in revenue.

• As well as Hyundai take advantage of the meeting in Qatar to launch a car in Mexico, brands such as Rolls Royce have attracted attention for becoming a gift for selected people.

Hyundai presented a new car in Mexicoin the midst of the World Cup sponsorship carried out in Qatarwhere it has become a key brand in the commitment to resources for an event that has not stopped generating negative information since it began in the Qatari desert, the place chosen to hold the meeting of selected teams from around the world.

Like Hyundai, various automotive brands have starred in the World Cup event to launch vehicles, which undoubtedly define an important challenge in consumption, as given by rolls roycewhen the Saudi Arabian team starred in the headlines when it was learned that the authorities of that country gave their players a brand car as a gift for each one, for the game in which they beat Argentina.

The role of the automobile in a World Cup event is growing and with it, activities of value in consumption are defined, especially those that turn vehicles into valuable products.

A new car while fighting for the win in Qatar

Hyundai launched the new HB20 in Mexico, a vehicle that it launches as a sales strategy while in Qatar it is a sponsor of the World Cup edition that takes place in that country.

Hyundai’s action draws attention because it occurs in full sponsorship in Qatar, where other brands such as Rolls Royce have attracted attention for becoming a gift from selected Saudis.

Juan Carlos OrtegaDirector of Marketing of Hyundai, explains that the HB20 model that arrives in Mexico while sponsoring the meeting in Qatar. The vehicle is a sales strategy that happens along with the growth of the hybrid car segment in which the automotive brand competes.

We are in the presentation of #NewHyundaiHB20 from the emblematic Soumaya Museum. It is available in our country in HB version and sedan with SmartSense system.#HyundaiHB20#DefineChange@HyundaiMotorMex pic.twitter.com/zfEYthl1JC

– Rodolfo Sánchez Noya (@altavelocidadtv) December 2, 2022

There are a number of resources worth understanding in the market when it comes to staking the market and that is understanding the selling scenario. If we see the Brandz — Top 100 Most Valuable Global Brands 2020, Tesla It is the most valuable brand in the market, reaching close to 76 billion dollars in brand value, surpassing companies that led the list a few months ago, such as Toyota, with a brand value of 33 billion dollars.

Faced with these elements, the challenge of communicating today in the market with brands, which have established themselves in this segment through elements such as innovation or the design of their vehicles, is revealed. In innovation, Tesla has been able to patent its autonomous electric car model, while in design, brands like Rolls Royce have established a unique segment in the market that has helped them consolidate hand in hand with creative and unexpected resources such as targeted advertising. to the consumer from ordinary items.

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