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In Mexico, during 2o20, the film industry reported revenues of up to 3,153 million pesos at the box office.
By 2021, according to the IMCINE, revenues of 7 thousand 302 million pesos were recorded.
In the United States, according to a content creator, a trip to the movies could cost between 25 and 27 dollars per person.
A video published on TikTok recounts what the experience is like from the consumer’s side when going to a movie theater in the United States, although, according to the user, there is no big difference with Mexico.
In the section of industries that registered million-dollar losses during the pandemic is the powerful cinema machinery, which, in Mexico alone and according to data from the 2020 Mexican Cinema Statistical Yearbook carried out by the Mexican Institute of Cinematography (IMCINE), recorded attendance at movie theaters of 55 million people, which, in box office revenues, represents up to 3 thousand 153 million pesosthat is, a drop of 83 percent compared to what was reported in 2019.
And it is that official figures reveal that, in 2019, an estimated 340 million people went to movie theaterswhich means that, in 2020, the monetary losses represented up to 15 thousand 500 million pesos per exhibition.
On the other hand, in 2021, also with data from the IMCINE, During the end of the year, revenues of 7 thousand 302 million pesos were reported, a situation that the institution itself described as “the road to recovery for Mexican cinema.”
2022 is looking better, thanks, to a large extent, to the low lethality of Covid-19 and, of course, to vaccination, which has allowed the reduction of seriously ill patients and, consequently, the return of consumers to stores, concerts, cinemas and other spaces that were closed during confinement.
This is what, on average, you would spend on going to the movies in the United States
A video circulates on TikTok in which the user in question tells what the experience is like in a cinema in the United States, from the price of tickets to what, in total, he consumed in said establishment.
According to what he says, the ticket had a cost of 12 dollars (about 240 Mexican pesos) in a standard room; however, he details that, for attending before four in the afternoon, the ticket has a discount, since, in general, the ticket costs 17 dollars (about 340 Mexican pesos).
On the other hand, in terms of consumption, the tiktoker mentions having spent 15 dollars (about 300 Mexican pesos) for some popcorn and a soft drink.
The final cost, taking into account the words of the creator, of A trip to the movies in the United States can range between 25 and 27 dollars per person, that is, around 500 Mexican pesos.
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The experience of cinemas in Mexico
Recently, it was announced that, as part of an initiative called “Film Festival”, Cinépolis and Cinemex, together with the National Chamber of the Film Industry (Canacine)will offer tickets at 29 pesos.
This initiative will take place on September 5, 6 and 7, where the price of the tickets will be, as we already mentioned, 29 pesos, but the cost for the 3D or 4D rooms will also change, which will be 49 pesos. pesos.
Undoubtedly, for the consumer and assiduous visitor to movie theaters, it is a well-designed strategy that, in addition, seeks to further increase the influx of lovers of the so-called “seventh art”.