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Netflix accumulates more than 230 million subscribers and is the leading platform in the streaming.
Gorillaz is currently one of the most streamed artists on Spotify, with over a billion streams for their song “Feel Good Inc.”
In Mexico, the centennials They currently comprise about eight percent of the total population.
A few days after the release of Gorillaz’s eighth album, ‘Cracker Island’Netflix has decided to cancel the movie it was preparing about the animated band led by Damon Albarn and Jamie Hewlett.
There is no doubt that, in recent years, brands are more interested in reaching the young people of the so-called Generation Z, the centennialsa segment of the world population that is presumed to be more connected to social networks, digitization and which, in turn, are the ones that set the trend for brands to follow.
In Mexico, based on this premise, we talk about the fact that young people born between 1994 and 2012 –colloquially known as centennials o Generation Z– currently encompasses about eight percent of the population in Mexico, according to the Population and Housing Census 2020 carried out by the National Institute of Statistics and Geography (INEGI).
Now, despite the fact that the present belongs to the millennials and the centennialsLooking to the future, we are talking about Gen Z and Generation T, the young people called “alpha”, establishing themselves as the great target audience for brands to conquer.
And it is that, at a time when the digital scenario has undergone an important transformation, the fact of having a greater approach to this universe will be vital to gain an audience. In addition, let us remember that, at present, it is the centennials those who tend to spend the most based on the recommendations made by the influencers, As pointed out by a recent study.
Netflix cancels Gorillaz movie and loses to Generation Z
speaking of the centennialsFor some time now, the animated musical group, Gorillaz, has been considered the “Beatles of Generation Z”, this, due to the great influence that this group has generated over the years.
And it is that, to this day, we are talking about a group that has positioned itself in pop culture, being an indisputable benchmark in the music industry and that, next Friday, February 24, will release its new album, where they have a collaboration with the Puerto Rican Bad Bunny.
So much has been the rage for Gorillaz that, for some time, it was announced that Netflix was preparing a film dedicated to the group; However, everything indicates that said film will not happen.
This was revealed by Damon Albarn himself through an interview, where he revealed that “the streaming platform we were making the movie for has pulled out.”
“They started to panic because they were creating too much content and they decided to reduce their offer of movies“Said the” forward “of the group.
The news, according to what is reported, was not well received by some fans, who have complained on social networks about Netflix’s decisions.
“What’s the point of having a Netflix subscription or doing stuff for Netflix if they’re going to keep making bad decisions? I hope Gorillaz get the movie they deserve”; “To say that Netflix is making bad decisions is an understatement. It seems that they really want, with all their might, to lose subscriptions”; These are some of the reactions that are reported.
Since yesterday, the name of Gorillaz became a trend again after “Storm” was leaked, a song that has the voice of Bad Bunny and, immediately, the young Gen Z gave their opinion on social networks.
Without a doubt, for Netflix it seems that it is a major blow, given the great popularity of the animated set, especially in a year in which they have a new album.
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