Origin is a sneaker brand created by 2 German brothers.
The famous 3 Adidas strips cost the company 1,600 euros and 2 bottles of whiskey.
Adidas was born from the Gebrüder Dassler Schuhfabrik.
Mexican gastronomy continues to gain ground around the world, where many brands have begun to join to show it in their products. One of these brands is Adidas, which launched a collaboration with the iconic Taquería Orinoco in November, so now the sneakers from said project are beginning to flood social networks, like the case of the tiktoker that showed what they look like.
The taco is one of the emblematic Mexican foods, so much so that on March 31 National Taco Day is celebrated. According to the National Institute of Statistics and Geography (Inegi), there are 122,757 registered taco shops and tortilla shops in the country. Likewise, according to the Dictionary of the Royal Spanish Academy, a taco is a rolled corn tortilla with some food inside, typical of Mexico”.
According to Google Trends, global searches on Google for the word tacos have had a considerable increase, where in the countries in which the increase in interest in tacos stands out are France, the United States and Italy, while those who have less cravings for traditional Mexican food are Japan and India. In the case of the United Kingdom, they look for more “Mexican food”.
The Adidas collaboration with the Taquería Orinoco
Through the social network TikTok, an Internet user shared what the tennis shoes that are part of said collaboration look like.
In the video published by a_montano6 you can see what the white sneakers are like with red details. In addition, The packaging of the tennis shoes has the Adidas logo like that of the Taquería Orinoco, originally from Monterrey, as well as the image of the global campaign “Adilicious”.
The product also comes with some templates that are inspired by the typography used by the taquería on its food menu, just like the iconic foods of the Mexican business.
“They are menu items”, says the amazed young woman. Likewise, the tennis shoes come with a small bag where three models of braids come, one white, one red and another where the menu is written.
“There is also a key ring”, “sneakers with Orinoco flow”, he says.
The recording records more than 19 thousand interactions, and various comments where the majority are to know where you bought collaboration and also some are amazed by the design of collaboration between companies.
Let’s remember that in November the sports firm launched the global campaign that is made up of 11 of the most iconic silhouettes, each one inspired by an emblematic restaurant in the world, with the intention of capturing the culture and gastronomy of each country. For Mexico, the restaurant chosen was the Taquería Orinoco.
Given that, for the limited edition collection, the classic Adidas Originals Forum silhouette is dressed in white leather that includes the logo of the taquería, as well as red details on the tongue, heel and central panel, to combine with the customizable laces, referring to the types of sauces offered by the dining room.
Like these collaborations between brands and fast food restaurants to many more, such as the campaign carried out between KFC and Crocs that came together to present an $89.99 shoe, which was immediately chosen by fashion lovers who attended New York Fashion Week. The clogs featured KFC’s signature bucket stripe print fried chicken imagery and chicken shoe charms.
Likewise, the most recent from McDonald’s that joined the Finnish fashion brand, Vain, and launched a collection of their old uniforms applying the upcycling process.
In conclusion, these types of collaborations where brands achieve a large increase in their consumers are becoming more normal, especially when connecting with the new generations.
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