Good customer service translates into brand loyalty.
Poor customer service can compromise the image of the company.
80 percent of customers say that the customer service experience is very important.
In a business, customer service is everything. To fight against this attention from organizations, a company is betting on renting “problematic ladies” so that they resolve incidents and claims in the brands as if they were the affected consumer.
according to blog zendeskthe term customer service means how a brand relates to its consumers. That is, establish conversations and contacts that allow you to meet their needs, clarify doubts, listen to their complaints, among other points.
In this sense, although many do not think so, customer service is important for a brand to establish a relationship with the consumer, a relationship that in the future will be beneficial for both. Therefore, good customer service translates into loyalty, natural disclosure of your brand and increased sales volume. While poor customer service can compromise the image of the company and cause the loss of consumers, and your sales.
A State of the Connected Consumer study, conducted by Salesforce showed that 80 percent of customers say that the customer service experience, offered by a brand, is as relevant as the quality of the products and services it offers.
The offer
The American companyKarens For Hire“, is turning heads with its ingenious product. The business rentsproblematic ladies” or those known in colloquial jargon as the “Karen” to resolve consumer complaints to brands that do not provide good customer service.
The “Karen” have become popular in the United States and even in Mexico, and they are the women who star in viral discussions and who are defined by “impose their belief structures” while a brand provides their services.
After several viral videos on social networks about these characters, This terminology has been invented on the internet and although the name is used most of the time in a pejorative way, the company did not hesitate to offer that these “problematic ladies” be hired to make claims.
The business website offers Karen’s for rent under the slogan: “We are Karen, so you don’t have to.”
According to the site, the services it offers are “complaint letters/emails, Twitter rebellion (the power of a billion Karens) and conflict resolution mediation.”
According to Fox News, the company has become popular for its services and has already received more than 2,300 requests since it launched in 2022. “My family and I had a terrible Airbnb experience. After unsuccessfully trying to figure it out on my own, I enlisted Karen’s help and was able to get a partial refund, as well as a voucher for my next stay. Easy, and cheap!”tells a testimony.
Given this, the peculiar service could have a cost that varies according to the services, since the page establishes that “The rates will be discussed beforehand and will be clear.” But, the base price is 50 dollars (950 Mexican pesos) and it could go up to 75 molars.
The company explains that the Karen that is rented “She will go above and beyond as only a Karen can.” However, it has limits and the contracted person is not allowed to do illegal activities.
It is not the first time that this character has been recreated, and on one occasion a brand created the dolls themselves Karen and the manager of the supermarket she claimed, transferring a viral event to action figures.
This shows that the customer service that brands provide to their customers is everything, showing that the company is really good for its consumers.
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