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RipnDip is one of the most popular brands in the skate market, where garments and accessories designed for this segment are tremendously valued.
The inauguration of the new store has taken place in the midst of a large influx of people, who have been interested in the commercial concept.
Opening stores after contingency has become a tremendously valuable activity in the market.
Mexico has recently seen the opening of a significant number of points of sale.
ripndip opened in Mexico and you must have your wallet ready because your store CDMX It offers products of up to 100 thousand pesos, as stated in a tour that Merca2.0 was able to carry out in this place.
The experience of ripndip It forces us to identify what the consumer of these segments values and, most importantly, what should and should not be considered in order to achieve bold products, especially when you are specializing in the market, with products that do not disappoint, amaze by the amount of consumers who gather around such concepts, where subcultures determine unique consumption decisions.
RipnDip, sell to the urban tribes
The urban tribes have managed to identify themselves in such a way with the brands that they have found values in these segments that do not disappoint; on the contrary, they allow us to understand what attracts the consumer under this promise of brands whose style and design have been thought out based on of what interests them.
Given this, it is important to identify what is transcendent for the consumer, there is no doubt that it has become tremendously important to bet on commercial scenarios where brands end up getting involved in dynamics that today have ensured best practices for the consumer.
How to sell before the contingency
What is important to visualize today is the market that has been established in the market and the most daring thing in it has to do with the way in which activities that add up more and more in consumption have been highlighted and the most interesting in this, which specify new ways of selling.
With RipnDip, for example, the commercial concept has been to understand that it works in favor of a brand that has built a reputation based on the design of its products and the logo of this popular character.
After the contingency that completely closed the physical point of sale and forced to think about alternatives, completely cutting off the expectation of expansion with store openings.
Normality has been present in a greater number of commercial premises, both those that have normalized their activities and those that have thought of expanding.
“Mexico has recently seen the opening of a significant number of points of sale and this commercial representation of the brands has been due in large part to the value that consumers give to these spaces.
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