When it comes to skin careThe earlier you start, the better. But Dior seems to want to take this beauty maxim to a new extreme with the target audience of its new line. Baby Dior.
The brand, known for being one of the most luxurious fashion brands in the world, with a beauty line that includes fragrances, beauty treatments skincare and makeup, has decided to diversify its offering by launching a specific line for baby skin care.
The new line Baby Dior is a reinvention of the children’s perfume collection that the French brand originally launched in 1970. This new collection consists of four essential products for baby skin care. Among these products are:
- Bonne Étoile: Perfumed water that combines wild rose and white musk with hints of pear, and was created from the original Baby Dior perfume collection. Its cost? 230 dollars, about 3,954 Mexican pesos at the current exchange rate.
- Le Lait Très Tendre: Moisturizing cream for face and body for $115 (1,978 pesos).
- L’eau Très Fraîche: $95 (1,634 pesos) cleansing water “composed of 98% ingredients of natural origin and infused with mallow flower extract.”
- The Très Fondante Mousse: $95 face and hair cleansing foam.
Baby Dior for babies worried about their skin?
The Baby Dior line is made up of 98% ingredients of natural origin and infused with mallow flower extract, reflecting a commitment to quality and safety in products intended for the little ones. According to the magazine elleFrancis Kurkdjian, director of perfume creation at Dior and admirer of the brand’s first baby line, mentioned that this new collection is a tribute to the 1970 line, evoking the happy and joyful childhood of Christian Dior.
Additionally, the magazine Baby Dior Magazine launched its Fall-Winter 2023 edition in digital format, highlighting the baby collection. This digital edition, created by Cordelia de Castellane, is presented as a subtle tribute to the beauty of nature and celebrates the magic and dreams of childhood through an enchanting and poetic series.
Baby Dior products are available for purchase online and at select Christian Dior boutiques.
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