- Index hide
It is estimated that the number of Internet users grew by at least 4 percent in recent years, exceeding 4.950 million users.
The growth has allowed the digital community to have a great impact on the decision-making of brands.
With the foundation of social networks in everyday life, the way of advertising has been transformed, since now companies and brands have the virality that the network offers, as well as the possibility of get invaluable feedback and free publicitywhich reaches various audiences, through the same community, such is the case of Balenciaga who has been singled out for obtaining excellent free marketing for a photo, since the digital community did not stop talking about Balenciaga’s strategy, within the digital conversation.
digital community
Social networks and digital platforms have become the great trend of use within the new normality, an aspect that has allowed a growing base of content creators, reaching 200 billion worldwideLikewise, the digital community has become passionate as a great active force within the media, due to the fact that it directly affects both users and brands and companies.
Data provided by We Are Social and Hootsuitewithin its Digital 2022 report, in which it is estimated that the number of Internet users rose by at least four percent worldwide, which means that, currently, there is a base of Internet users, greater than 4.95 billion, a figure that represents 62.5 percent of the world’s population.
They explain why Balenciaga’s strategy was a success
One of the great advantages or the great advantage that digital platforms offer is their possibility of making every aspect viral, reason that generates a strong mass movement, which allows brands to obtain free publicity, as well as invaluable feedback, such is the example of what was pointed out by the content creator @myyorkstylewho, points out that Balenciaga, achieved something spectacular with just a couple of photographs, where it shows the name of the brand, on some tennis shoes in a deplorable state, as well as some others, where it will seem that the products are designed to go out from the store go straight to the trash, although these are around a price close to 50 thousand pesos.
@miyorchstyle Is Balenciaga net? #fyp #Mother’s day #SoulDancers ♬ ULTRA SOLO – Polimá Westcoast & Pailita
The content creator mentions that Balenciaga’s strategy was a great advertising move, since despite the fact that the conversation was good or bad, the community did not stop talking about its products, although negative comments were mostly generated, for himDue to the need to make the garments look old or worn, the strategy had a good effect, due to the fact that the conversation placed the brand within the digital conversation.
Hello, @BALENCIAGA , you did it again! For only $1,850, you have revolutionized fashion. Sooooo proud of you! pic.twitter.com/hSlHsC4Pvv
— Lexi M™ (@Lexilicious_21) May 12, 2022
I am selling the last complete collection of Balenciaga. If you don’t know about Balenciaga, don’t comment pic.twitter.com/4VF6rAlWZc
– Juan pueblo II➰ (@juanpuebloII) May 12, 2022
Now read:
Mauricio Gutiérrez, new ambassador of Corporate Excellence – Center for Reputation Leadership in Mexico
AMLO thanks businessmen for joining the anti-inflationary plan to stop the rise in the basic basket
Brazilian Senate Summons McDonald’s and Burger King for Misleading (Very Misleading) Advertising
“Thanks to these videos you can save at Bodega Aurrerá”; user thanks community