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In the midst of this service, a very important trend in consumption has been imposed and it is the one that has to do with the importance of brands at the point of sale.
Brand Finance estimates that Zara is next to Nike of the most valuable brands in the apparel.
The case of Zara is added to that of Hermés, of how they make customer service key resources.
Service tailor shop of zara demonstrates the importance of customer service and the diversification of resources that provide attention beyond the purchases made.
Zara’s interesting action demonstrates a very important point and it is the importance achieved by the names of the industry, to be able to escalate before the consumer in cases such as those identified by studies What “Fifth Edition State of the Connected Customer”.
In this study it is noted that 94 percent of consumers felt that positive customer service motivates them to buy again.
Zara and its tailoring service
Zara launched a tailoring service and the measure is an interesting action with which the brand, one of the leaders in apparel, offers services that stand out in the industry.
The service was announced by Fernando Palancaresa tiktoker which adds more than 500 thousand reproductions in his account and where he narrates that he is looking for the tailoring service that the store has, because he had heard of it and would confirm it.
After launching into the search for the famous service, he narrates the moment in which he asks the clerks and they direct him to the dressing room area, where he has arranged for the employees to adjust the pants he wore.
@feroxto Is there a tailoring service IN ZARA? #tailor #tailor shop #hack #checking #checkingtiktok #tip #helpful tips #hem #tipsformen #zara #dress #fashion #style #fashion and style #menswear #malestyle ♬ Shakira: Bzrp Music Sessions, Vol. 53 – Bizarrap & Shakira
Although up to now we do not know if this service is available in all the stores, it is very clear that it only accepts garments that were purchased on the spot and making a simple payment: 50 pesos.
As part of the service, a clerk approaches to mark the height with pins, to know where they want to cut or apply doubles to the garment.
Like this case of a service offered by one of the most famous brands in the apparelthere are examples of assistance from other brands in this segment, where we see curious guarantees such as that of The North Facewhere the garments offer a three-year legal guarantee, so that in the event of any defect or failure in the garment it can be replaced.
The experience that brands provide beyond the purchase have consolidated firms that have exposed increasingly relevant points in the market, where one element is key and that is the ability of brands to understand what helps to transcend in consumption.
When it is possible to transcend in consumption, one aspect stands out and it is the capacity of the brands that have managed to transcend before the consumer.
From this process, a resource is transcendent in the operation of a brand and it is the way in which these special services are made known.
Brands like Hermés, which base a large part of their value on craftsmanship and the high cost of their materials, have taken advantage of their high-cost garment and accessory repair services.to make the post-purchase experience it has available as a brand known.
Showing products that attract the attention of the consumer through special services is part of the investment with which brands seek to maintain attention in their value as a brand.