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“Flora”, the first influencer created by artificial intelligence, it has just under 1,500 followers on Instagram.
In 2018 alone, the commercial value of artificial intelligence was $1.2 trillion.
In the next decade, AI is expected to move the global economy by some $16 billion.
In Colombia, the case of “Flora”, the first influencer created by means of artificial intelligence is attracting the attention of Internet users.
Increasingly, various industries are beginning to “reinforce” themselves with the use of technology and, in particular, with artificial intelligence. According to Gartner estimates, in 2018, the global business value derived from artificial intelligence was $1.2 trillion..
Under this framework, the consultancy PwC predicts that, over the next ten years, AI will move around 16 billion dollars in the world economywhich is why this trend is already considered the greatest challenge and one of the greatest opportunities that humanity has today.
Similarly, in this context, data from Iplytics reveal that, during 2018, almost 80 thousand Artificial Intelligence patents were filedbeing Microsoft the company with the most patents until 2019.
However, Bill Gates’ company is not the only one that has done so, as brands such as BM, Samsung, Qualcomm, Google, Philips, Siemens, Sony, Intel and Canon, among others, are some that, also in 2018, filed their artificial intelligence patents.
Now, for a few weeks, we have seen how ideas or initiatives have been carried out that show the great scope and power of such technology, one of the most recognized cases being the one that created the characters of ‘Sailor Moon’, ‘ Knights of the Zodiac’, ‘Dragon Ball’ and others, some of which have most attracted the attention of the digital community.
This is what the first influencer created by artificial intelligence looks like
In Colombia, of course, this initiative has not been far behind, since, through Juan Camilo Rodriguez, of Dirty Kitchen and the agency goldfishhas arrived what can be considered the first influencer created by means of artificial intelligence.
His name, according to what can be seen on his social networks, is “Flora” and, so far, has just under 1,500 followers on Instagram.
In her first post, the “influencer digital” wrote: “Nothing like a day in the park and a good book to raise our grades”. He even maintains interaction with his followers.
Of course, like all or all influencer“Flora” has also made alliances with brands such as Chocoramo and Totto, which, broadly speaking, shows that technology will be very useful for the future of brands.
And let us not forget that we live in an era in which the influencer marketing It is one of the most used resources by companies and, in turn, one of the most effective, a strategy that, in 2021, generated income of up to 16 thousand 400 million dollars.
Likewise, it is worth noting what the report of The State of Influencer Marketing 2021which reveals that both Instagram and TikTok were placed as the social networks where users influencers generated higher income.
Cases like “Flora”, compared to what we are experiencing now in terms of influencersleaves a lot for analysis, especially when there are other similar prototypes, such as that of Lil Michael, a 19-year-old robot from Los Angeles, California, developed by the company Brud and who is “expert” in creating songs.
On the other hand, it is found Shudou, the self-proclaimed world’s first digital supermodel, and who has worked on digital campaigns for brands like Barmain Virtual Army.
Could influencers as we know them be on their way down? From various angles, no, because they are still essential to reach that audience that, in fact, wants to be an influencer; however, the advancement of technology could bring even more surprises.