In 2020, OnlyFans 2020 managed to bring together a total of 1.5 million content creators globally.
Karely Ruiz is, in Mexico, one of the most popular creators on OnlyFans, with more than 100,000 followers on the platform.
Currently, in Mexico, 54 percent of young people between the ages of 13 and 38 want to become content creators.
Through her Instagram account, the creator of OnlyFans, Karely Ruiz, shared the personalized “Funko” that a fan apparently made, revealing one of the most important points today for brands: loyalty .
For some time now, consumers have been looking to generate links with the brands with which they feel identified and this is something that we can see in all kinds of strategies.
On the other hand, brands have tried to be closer to their customers, with social networks being one of the many links that companies have to reach this consumer niche.
In some way, an example of how consumers “reward” the brands with which they have identified can be seen in the case of OnlyFans, a content platform that, as a result of the pandemic, achieved growth, I call the attention.
And it is that, according to data from the platform itself, by 2020, managed to bring together a total of 1.5 million content creators globallyconsolidating itself as a space for all kinds of digital entrepreneurs.
In the midst of this context, it is worth noting what was expressed by The Influencer Reporta report that indicates that, in Mexico, 54 percent of young people between the ages of 13 and 38 want to become content creators.
There is no doubt that reality dictates that we live in an era in which digital content continues to increase its presence in the habits of Internet users, a reason that suggests that, looking to the future, platforms like OnlyFans will continue to make people talk.
They create “Funko” by Karely Ruiz and creativity surprises the model
Karely Ruiz, as is well known, is one of the personalities that have emerged from OnlyFans who have given the most talk and who, over time, has managed to earn the trust and/or loyalty of her followers.
Said in some way, Brand Loyalty (brand loyalty) can be defined as those actions that brands carry out to know the needs, desires and, above all, the profile of their consumerswhich is why, on many occasions, it is difficult for brands to achieve such a feat.
What’s this all about? Through her Instagram account, Karely Ruiz herself shared the “Funko” type doll that some follower or follower of hers designed as a way of publicizing her fanaticism for the OnlyFans model.
Without a doubt, beyond the controversy that arises as a result of Karely Ruiz’s content, the reality is that both OnlyFans, as well as other platforms such as TikTok, Twitch and even Telegram, are part of a new community that, yes or yes , you already have the digitization chip integrated into your most basic communication needs.
To put it in context, in Mexico, according to the National Survey on Availability and Use of Information Technologies in Homes (ENDUTIH)carried out between National Institute of Statistics and Geography (INEGI), the Ministry of Communications and Transportation (SCT), and the Federal Institute of Telecommunications (IFT), it is estimated that 84.1 million people had internet service in 2020 alone (the year of the pandemic), a figure that represents 72 percent of the population aged six years or older. In addition, it is an increase of 1.9 percentage points compared to what was registered in 2019 (70.1 percent).