A new battle in social networks is unfolding due to the new Superman from DC, which will be bisexual.
The various social movements that have been in favor of the inclusion and diversity, have caused more and more companies to choose to integrate these issues into their strategies and content, due to the benefits that they currently offer. According to Marco Casarin, CEO of Facebook Mexico, consumers choose to choose brands that are open to diversity and inclusion issues to make their future purchases, consequently having five out of ten people positively change their perception of the brands that are shown in favor of this type of values and interests. Despite this, it is a constant dispute where we see different groups and ages in constant struggle of differences about whether or not brands should be inclusive.
The superhero industry has seen exponential growth in recent years, and both DC What Marvel, have shown interest in gradually integrating stories into their content where the LGBT community is present, example of this with Valkyrie from Thor, who supposedly in Thor: Love and Thunder, will be his first Queer character in the cinema; or with Loki, who had previously been confirmed to be bisexual in his Disney + series; and now DC, who has introduced his new bisexual.
According to the website of IGN, it was revealed that the current Superman, Jon Kent (son of Clark Kent and Lois Lane), will come out as bisexual in the upcoming comic from Superman: Son of Kal-El #5. This has caused a difference of opinions in social networks, where some users are in favor of the attempt to include this character, while others accuse of wanting to destroy this character and what it represents.
They’ve already cut Superman’s steel balls, deconstructed him, and made him ally. It could not be known. Sex change for Hulk follows. I don’t even want to imagine that surgery.
– Pablo Majluf (@pablo_majluf) October 11, 2021
CTM !!! 🤦♂️, I don’t want to be superman anymore. pic.twitter.com/1UNaIMG0yJ
– Eduardo Vivanco🇨🇱 (@ Eduardo_V2017) October 11, 2021
#Superman If the comics have taught us one thing, it is to recognize the different, that the stories and characters go to the times that are lived.#Love is love 🌈💙💜💛💛💚 https://t.co/GVXb9zxhP7
– Isra Huerta (@hc_izra) October 11, 2021
Rampant homophobia. Little surprising, but just as scary. If Superman existed, I think there are few things that would embarrass him more than the comments that his fans say, but that they have absolutely understood NOTHING of what the blue man believes, preaches and protects.
– Brian Wallis (@BrianWallis) October 11, 2021
moron: What Jon Kent, son of Superman is Bisexual? I absolutely refuse to let them use the Superman icon for that inclusive agenda
Normal people: You mean you don’t want a bisexual to wear the Superman symbol which is a symbol of peace, hope and inclusion? pic.twitter.com/Tbg2FJK0kk– Monster of Patrickstein is alive (@patrick_norte) October 11, 2021
According to the media, those who are closely following these comics the news may not surprise them when they learn that the new bisexual Superman was already in a relationship with Jay Nakamura, a hacktivist who idolizes Jon’s mother, Lois.
The above heroes and villains who have shown to belong to the community Lgbt, have been well received by viewers, however, it seems that at the moment social networks do not agree if this has been a success or a mistake for DC, since it is a character that bears the name of the superhero most important in its history. Taking into account that this character has not yet been brought to the big screen, we can assume that the reactions will not be the same compared to if it were a character from the cinema, however, it would undoubtedly arouse the curiosity of the consumer that this story is take to the big screen, even a series, as happened with Loki and is currently one of the most successful series of Disney +.
According to fans, that Superman out of bisexual would be a good thing since even his shield highlights the values of peace, hope and morality, on the other hand, there are some who do not want to imagine seeing their favorite hero being another character that is necessarily inclusive, will DC have been right about this decision?
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