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In its 2022 edition, the Mexican Grand Prix left an economic spill that exceeded 15 thousand 536 million pesos.
In 2021, according to a ranking Of F1 drivers, “Checo” Pérez was the fourth highest paid with income of up to 18 million dollars.
The 2023 Formula 1 season will start next March.
Once again, the “Checo” Pérez has been placed in the viral content on social networks to be captured in the go karts with his son, a moment that some users have described as the “training” prior to the start of Formula 1.
For a few years now, social networks have been in charge of governing what happens in people’s conversations; In other words, nothing and no one escapes from the digital scene. In that sense, we are talking about one of the most important positioning platforms today.
Let us not forget, in this context, that, to a large extent, social networks have been responsible for the great fans of Formula 1 and the “Checo” Pérez has been happening for a few years. In fact, to this day, the Red Bull driver is one of the highest paid in the Forbes magazine ranking, placing in fourth place with estimated earnings of $18 millionwhich are divided into 5 million of his salary during the 2021 season, 5.5 million annual bonuses and 13 million of a total bonus.
And it is that, to tell the truth, The case of “Checo” Pérez is one of the clearest examples of how a brand can achieve a very high level of loyalty among consumers or audiences.a fact that, as has happened, mainly, since 2021, currently continues to generate, on the one hand, great emotion among its fans and, on the other hand, various content on social networks.
They capture Checo Pérez in go-karts with his son and that is how he “trains” for Formula 1
Today, within popular language, the term “viral” is one of the terms that has positioned itself the most in the habits of users/Internet users, that is, content that, for one reason or another, manages to reach millions of Internet users. around the globe in a matter of minutes or even seconds.
A sample of this we could see in the famous “checopuppy”the mascot of a Checo Pérez fan who, through TikTok, went viral, demonstrating that, in terms of brand loyalty, social networks have a great platform.
Now, once again, the name of Sergio “Checo” Pérez sneaked into social networks thanks to a video in which a Red Bull driver is seen “practicing” in the go karts with his son, a moment that some users have classified as the “training” prior to the start of Formula 1.
@m4ik2021 overflow #checoperez #gokart to his son and nephew… ?? #for you #foryou #fy #comedy
@maquira_64 surprise of the day #kartodromochecoperez #oldtasty #checoperez
TikTok, in some way, has established itself as that space through which brands can achieve great exposure, because, in the end, we are talking about the social network that, as a result of the health emergency, became one of the most popular in the market and is even the favorite of young people from generation Z or “centennials“.
A little less than two months after the start of Formula 1, the digital conversation follows in the footsteps of “Checo” Pérez. Let us remember that, for this year, according to what he announced Racing Newsthe Mexican driver, who recently renewed with Red Bull, will earn around 10 million euros throughout the season.
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