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Volkswagen has become one of the leading brands in the automotive market, according to Kantar.
The bad experience narrated in networks about the Volkswagen car shows the enormous security challenge that the brand must work on on its cars.
Because they buy A car? The acquisition of a car Volkswagen disappointed a father of a family, to the point of denouncing the multiple occasions in which the new car put his family at risk, after having acquired the vehicle due to the arrival of his baby.
“Senior employees from European car companies rated the severity of the various challenges facing the connected car market. 38 percent of those surveyed rated the lack of standards among manufacturers and suppliers as a great challenge. Only nine percent of those surveyed considered that the availability of connectivity infrastructure was a major challenge”, explains Statista when presenting the study “Connected Car in Europe”which helps us to understand the enormous challenge that automakers such as Volkswagen have today, to offer quality and safe vehicles to consumers, to avoid episodes where the owners of the units risk their families.
A father of a family made a long confession in networks, where he explained how the purchase he made of a Volkswagen van ended badly, after he decided to purchase it, because he became a father and was looking for a vehicle to be able to move his family.
The case was reported by Mister Cougars (@misterpumas, Twitter) where his complaint already has more than 2.5 million reproductions, with a whole series of witnesses, who show the quality of the vehicle and the risk to which he exposed the driver’s family.
Within his complaint, the man recounts that in February of this 2023 he decided to buy a van, thinking of being able to move his family with greater community, a fact that stood out because he assures that it was the vehicle that he bought for himself from his 35 years old, motivated by the need to move the mother of his son and her newborn.
In the story that I title as “Nightmare of a father buying Volkswagen” He was disappointed that only two months after acquiring the unit, it began with failures in a transfer from the Acapulco – Mexico highway, where an antifreeze hose registered a failure, so he delivered the new vehicle to the dealership where they analyzed its failure. and they had refused to make the product guarantee valid, until after a claim that lasted two months, they received a response and the guarantee was applied. Two hours after he obtained the vehicle, it failed again, putting the safety of his family at risk.
“At this point, you will understand that I am making this post because as a father, I am very angry to have acquired something seeking to improve the quality of life of my family, which, however, has resulted in many headaches and a terrible experience” lamented the man.
Market2.0 The public relations agency of Volkswagen México was contacted, but it denied continuing to represent the brand in the country, so the new agency has not yet reported that it has the account of this German automaker. We are waiting for the communication of the new Volkswagen PR, to make the request for a position on this case.
These complaints where the complaints for poor service or product quality warn of the risk for the consumer have not always ended badly for the brands, we saw a case when the tiktoker (@carowiiz, TikTok) posted a video titled “Don’t buy this scam at Sam’s Club”, where his complaint about the amount of shoe polish ended up working against him, as consumers defended the brand, assuring that this was the recipe of that dessert.
Today more than ever, social networks play a key role in the market, where it is important to identify the practices that help to better understand this segment.