The Union of hbo max with Discovery+ it is a fact, what many do not know are the details of how the platform works. Nevertheless, Little by little, more details of this powerful fusion are being revealed.
The first information indicated that the launch of a single platform would be by the end of 2023. But after the meeting where the earnings are presented to investors, David Zaslav -president and CEO of Warner Bros. Discovery- Indian that the new launch of both streaming services will be in the United States for the second quarter of next year.
In its report, the company noted that they had a drop in advertising revenue and an increase from 92.1 million to 94.9 million subscribers for their streaming services, led by HBO Max and Discovery +.
New HBO Max and Discovery+ streaming service
Among the advances that Zaslav mentioned is the subscription plans that would have a premium option without advertising and ad-lite. He also indicated that the service will arrive first in the United States, followed by Latin America, Europe and Asia.
Zaslav said the company has been experimenting and testing features for the future product to address shortcomings in existing WBD platforms. For example, on the user experience front, HBO Max did not have an end card feature where recommendations would pop up on what to watch next after a show ends. WBD has started to implement this and is “seeing a very promising increase in engagement.”
At the moment, the form that the streaming service will take between HBO Max and Discovery + or what its final name will be remains unknown.