Within the framework of the trend regarding acquisitions within the video game industry, Sony decided to buy Haven Studioscreative team chaired by Jade Raymondmaking it clear that the Japanese company’s business strategy seeks to fully exploit experiences under the service modality.
PlayStation was finally able to incorporate Raymond, who belonged to Ubisoft for many years and when he left, he decided to set up his own studio called Havenwho is known to be working on a multiplayer title that will be exclusive to the consoles in his new home.
Jade Raymond was in charge of productions such as Assassin’s Creed, Assassin’s Creed II and Assassin’s Creed: Brotherhood. However, the real challenge will come with the new intellectual properties it is working on, which are expected to meet the quality standards that the public demands today.
The incorporation of multiple studies to the portfolio of Sonygives hope that in addition to the conception of new franchises, there will be a large workforce that could revive sagas of the past that are longed for by gamers and that have been left in limbo by the closure of Japanese Studio.
In-service games represent a great business opportunity for digital entertainment companies and that is why PlayStation bet heavily on this niche, being an example of it, the acquisition of Bungie months ago. So far, it seems that the main and long-term objective will be to be able to have games first party under this scheme.
In reference to the above, Microsoft has done the same with Sea of Thieves and multiplayer halo-infinitewhile Nintendo has also dabbled in such practices with Super Smash Bros Ultimate and Mario Kart 8 Deluxe through its recent expansion pack.
TO PlayStation It has a long way to go in the much-cited business model and with the talent it has added, it is expected that learning curves will be reduced and more consumer-friendly practices will be generated both in terms of accessibility and micro-transactions.
The critics did Grand Touring 7 are a good example, since if you have a title that requires a permanent connection to the internet, it is necessary to guarantee an adequate technological infrastructure and content purchases must be an almost imperceptible mechanism, so that they do not affect the game experience or generate discomfort. .
The video game industry is evolving rapidly and Sony has not wanted to be left behind, however, it will not have to move away from creating video games under the traditional scheme, which are to the liking of users who grew up with the brand since the first generation of PlayStation.