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For the 2023 Super Bowl, it is expected to have an audience of more than 100 million viewers worldwide.
In Mexico, the NFL is the second most watched sport, only after soccer and Liga MX.
According to various sources, advertising for the Super Bowl is being paid for up to seven million dollars.
In less than two weeks the Super Bowl 2023 will take place, an event that will also serve as an advertising window for some films, taking advantage of the great showcase that represents the great NFL game.
In sports terms, without a doubt, the NFL and the Super Bowl are gaining ground more and more, to a large extent, thanks to figures like Tom Brady and others who are already part of popular culture in some countries.
On the other hand, in terms of marketing and advertising, we talked about the “Super Bowl” being one of the biggest windows. In fact, at the end of last year, it was announced that 95 percent of the advertisements had already been reserved, which, by 2023, They have been paid in up to 7 million dollars, which would mean a new record for the broadcast of the final game of the NFL.
And, ultimately, the Super Bowl is one of the most relevant television events of the year for brands to convey their message to a large audience in the United States. To mention one example, in 2021, around 91 million residents of the country of Stars and Stripes watched the game, with advertising revenue amounting to around $485 million.
On the other hand, it should be remembered that according to data from Nielsen IBOPEthe LVI edition was seen by more than 100 million viewers around the world, of which just over 10 million were registered in Mexican homes, a country where the NFL is the second most watched sport, only after Liga MX .
These would be the movies that are announced in the Super Bowl
In post-pandemic times, reality dictates that, for the film industry, the situation has been recovering little by little, although, according to specialists, the same levels reached before the health emergency have not yet been reached, this, to a large extent due to the importance that video platforms are gaining streaming.
Data published by the National Chamber of the Film Industry (Canacine) reveal that, during 2022, there were 165 million tickets sold85 more than the tickets sold in 2021 (89 million), although this figure is still below the 232 million tickets sold in 2019.
Taking this as a starting point, let’s remember that, in terms of advertising, the big NFL event is one of the great showcases for brands. We can see an example in the next edition of the Super Bowl, where everything indicates that some of the most anticipated films for this 2023 will present a first preview before the thousands of fans that will fill the home of the Arizona Cardinals.
According to what is rumored, tapes like ‘The Flash’, ‘Fast X’ (the penultimate installment of the ‘Fast & Furious’ saga), ‘Transformers: Rise of the Beasts’ And till ‘The Marvels’ They are some of those who will take advantage of the NFL screen to position themselves not only in the event, but also in the digital conversation.
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