CM.com is a leading betting platform for the digital age. Since its foundation in 1999 in Breda, the Netherlands, it has managed to revolutionize the communication sector, a fact that has led it to expand to more than 20 countries in the world. An impressive achievement if we consider that it is just over 20 years old.
At the same time, the platform is seen as a global leader in the area of conversational commerce, a trend that has forever changed the way we understand the customer experience spectrum. It is as a result of this that understanding and empathy become two fundamental tools to reach him and offer him effective solutions. And it is that in a world in which messages are lost with the transience of the blink of an eye, it is important that brands supply all their customers. Clients no longer want to be “the ones”, but are looking for personalized treatment.
Index hideThe platform precisely reaffirms its commitment at every step it takes, and confirms with the advancement of technology that we are ready and in need of optimization in customer service.
Achieving in a business automating contact with consumers through multiple combined mobile channels, with integrated solutions that drive sales, gain more audiences and increase customer satisfaction, are symptoms of forward-looking work.
For the CM.com firm, one of the fundamental steps to achieve an effective message is communication and personalization during the customer journey. It is from this concept that conversational commerce, and in general any kind of commerce, manages to survive and transcend effectively. The brand considers, for example, that in many cases businesses do not fall back on these aspects, precisely customer service throughout the customer journey, the most important aspect and probably the one that generates the most annoyance and uncertainty for users.
Hence, conversational commerce manages to work hand in hand with this aspect, since it is through open communication channels that value can be added to an order. At the same time, always keeping customers informed about their order generates trust and a direct link with the brand, let’s remember that it is in the word where its character and credibility is based.
It should not be forgotten that the payment methods and the way in which a delivery is made also define the way in which a client will speak wonders or not about a brand.
It is as a result of this that understanding and empathy become two fundamental tools to reach him and offer him effective solutions.
The platform precisely reaffirms its commitment at every step it takes, and confirms with the advancement of technology that we are ready and in need of optimization in customer service. This is no longer a passive consumer, but one that actively seeks to understand and learn about what they have purchased.
When you don’t get a response, or when a brand isn’t able to resolve or address your issues, then you don’t come back. However, when a firm is capable of solving its problems at any time of the day, of course the client will never stop being loyal to it. CM.com, through Mobile Service Cloud, enables company-client communication. This is achieved through artificial intelligence Chatbots and omnichannel communication (WhatsApp, SMS, Facebook, Instagram, among others). This service also allows you to use marketing automation, with which you can create 360º customer profiles and achieve effective segmentation to launch and promote campaigns whose results are significant for the customer.