These are the Mickey Mouse businesses that leave Mexico

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  1 The departure of Disney’s businesses from Mexico marks a very important benchmark for the direction that the media industry will take in the country.

  2 There are very interesting resources that help us measure the reach capacity that Disney has and the legacy left by the brand’s various businesses.

  3 The departure of brands or some of their operations from the country has been the news with which Mexico begins 2022 and has not yet finished the first half of January.

  4 Disney says goodbye to Mexico, at least these businesses

  The departure of Disney’s businesses from Mexico marks a very important benchmark for the direction that the media industry will take in the country.

• There are very interesting resources that help us measure the reach capacity that Disney has and the legacy left by the brand’s various businesses.

• The departure of brands or some of their operations from the country has been the news with which Mexico begins 2022 and has not yet finished the first half of January.

Disney is one of the leading media brands and despite this ability to control in the industry, the brand says goodbye to Mexico, at least these business units have said goodbye to the country.

Mexico, it is worth remembering, is a wide-ranging market and the most important thing in its strategy is that it must have elements that help better integrate communication in the market.

With this in mind, there is one element to consider and that is the brand’s ability to become relevant to the consumer and the implications of saying goodbye to a market, where the offer to audiences is constantly changing.

Disney says goodbye to Mexico, at least these businesses

Several Disney businesses leave Mexico and the first half of January is not yet over when the announcement is added to more controversial news, such as the sale of Banamex because citi withdraws from the country.

Disney businesses coming out are Nat Geo Wild, Nat Geo Kids, star-life Y FXM, the entire ecosystem with which the brand dominated the pay television segment. The information was released by Xataka and the platform warns that the exit is in line with the company’s strategy, to concentrate all its streaming content offer, a platform for which it has not given up on continuing to invest until now, to consolidate against key options such as Netflix.

The announcement that the company gave exclusively to the media specialized in technology reveals a series of keys, such as the convergence of Disney’s businesses, agility in the media environment that is constantly changing, and a definitive commitment to positioning for the future.

Although star-life disappears, the channel is rebranded to Cinema channelTherefore, as of the end of March of this year, this content will no longer be available, leaving cable companies with a smaller number of products to offer.

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