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About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
The world of advertising never rests and is constantly transforming and launching new campaigns for brands and companies globally on special important festivities such as December. That is why this week the Merca2.0 team witnessed the best shipping advertising campaigns that began the month of December.
Advertising is defined as any form of communication carried out by a natural or legal person, public or private, in the exercise of a commercial, industrial, craft or professional activity, in order to promote, directly or indirectly, a product or service.
The importance of this industry can be seen reflected in advertising spending in the global market, where a study conducted by eMarketerhighlights that this industry generates millions of dollars, and around 516 billion dollars are spent annually on advertising in the media.
Data from Zenith show that North America is the main focus of investment in the sector, where the United States alone is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
These are the five campaigns
Brand: Wargaming
Agency: Playsense
Campaign: Holiday Ops ’23
Country: United States
Two well-known characters set the wheels in motion to save a child’s Christmas, in a campaign titled ‘Holiday Ops ’23’ that was published in Poland and the United States in November 2022. It was created for the brand: Wargaming, by the advertising agency: Playsense.
Brand: H&M
Agency: the7stars
Campaign: Unwrap the Magic
Country: United Kingdom
H&M has unveiled a giant advent calendar in Shoreditch to inspire festive gift giving over the 25 days of Christmas. ‘Unwrap the magic’ is part of H&M’s 2022 holiday campaign featuring products from the H&M Gift Guide. The mural artwork is by visual artist Maddalena Carrai and Mural Republic.
Brand: Toyota USA
Agency: Toyota USA
Campaign: Like No One’s Watching
Country: United States
This holiday spreads a little kindness to those around you. This professional campaign titled ‘Like No One’s Watching’ was published in the United States in December 2022.
Gay Lea Foods, Ontario’s largest dairy cooperative, is launching its new brand campaign in support of its butter, sour cream and whipped cream product lines in an effort to increase its share of Canada’s dairy sector.
Brand: Rinascente
Agency: Wunderman Thompson
Campaign: BELIEVE IN WONDER
Country: Italy
During Christmas, every little moment feels magical, even the simplest. This magic that we feel inside can actually become real. Then Rinascente will take you on a journey to a magical world. With the dreamy atmospheres of her new campaign and the elegant performances of the living Christmas decorations, you will finally start “Believe in Wonder”.
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