A study of Morning Consult revealed the favorite social networks and brands of generation Z, that is, among adults between 18 and 25 years old. Also, it shows a comparison of the youngest against adults of other ages in general.
Comparing generations for some is a “ridiculous” issue. However, it is very useful to know consumption trends and preferences in age groups. These brands are conquering the younger generation of adults.
For example, centennials are already entering the workforce and consumer, this is important because it gives brands a panorama to adapt to the trends of new users or customers.
Generation Z favorites
First, with an overwhelming majority, 86.23% have a positive impression of YouTube, making it the most popular social network and brand of that generation.
Here are the other brands chosen by centennials:
- YouTube 86%
- Google 83%
- Netflix 82%
- Amazon 80%
- M&M’s 79%
- Walmart 79%
- Target 79%
- Doritos 79%
- Kit Kat 78%
- Oreos 78%
Gen Z’s favorite brands compared to other generations
For this classification, it was taken into account how much centennials and other adults in the United States prefer. For example, 68.7% of Gen Z choose TikTok, 30% more than adults, with a score of 38.62%.
Here the comparison:
Depending on your target customer, this information can be very useful to reach them. This list has more than 100 brands listed and two more classifications of favorites for men and women.
Do you think that age influences which is your favorite brand?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.