the success of Netflix sweeps the viral challenge on TikTok

• “Merlina” also broke the record for recommendations and challenges on social networks.

Two weeks after the premiere of “Merlina” on Netflix, the story starring Jenna Ortega broke a record of views and became the most recommended content on Instagram and TikTok feeds.

The original series of the streaming platform quickly overtook several favorites such as ‘Stranger Things’, obtaining 341.2 million hours watched worldwide. However, “El Juego del Squid” continues to be the number one box office with more than 500 million hours viewed.

Tim Burton’s creation has not disappointed moviegoers, as it has the characteristics of the director who has gained fame with fantastic stories such as ‘Charlie and the Chocolate Factory’ and ‘Jack’s Strange World’.

Now, this short series brought back the popular and dark family of “Los locos Addams”, leaving users with a good taste in the mouth, a new trend in social networks.

Although the entire play became an immediate favorite among netizens, it’s one scene in particular that has everyone imitating Jenna Ortega.

Its about iconic dance from “Merlina”which was commissioned to devise and carry out the protagonist and that today fills the video feed of all platforms.

According to an interview with foreign media, Jenna herself created the dance steps for the fourth episode, where she tries to impress her partner while listening to the song “Goo goo Muck” by the band The Cramps.

The young actress would have been inspired by gothic videos from the 80s and themed discos, so she included references to dances by artists such as Siouxsie And The Banshee and movements similar to those that appear in the movie “Sweet charity”.

“Merlina”: the success of Netflix sweeps the viral challenge on TikTok

Jennna Ortega’s steps today are part of a viral TikTok challenge in which users do not stop dancing and even replicating the unique style of “Merlina”.

In true Just Dance style, network users compete to see who best replicates the dance or who most physically resembles the character, completely filling the Chinese platform’s feed only with this type of content and beating the algorithm.

@sarahi.gv012 Merlyna’s doubles, which one is the most similar? #fyp #merlina #adams #1 #two #crazy Adams #dance #viral #trending #for you #foryou #merlinaaddams ♬ original sound – main account got banned

@the_accomplices_4 #the_accomplices_4 #challenge #bestfriend👭💕 #dance of #merlina ♬ original sound – main account got banned

@dianneriivera The little dance of merlina 🖤#merlinaaddams #wednesdaydance #for you ♬ original sound – main account got banned

@konni___ Response to @Marily Zazueta Salaz Episode 1 | This epic scene does not leave my mind. 🖤 #wednesdayaddams #wednesday #Netflix #addamsfamily #merlinaaddams #jennaortega #wednesdaydance #fypシ #merlina #for you ♬ Goo Goo Muck – The Cramps

This phenomenon was also seen when Netflix launched the series ‘Monster: The Jeffrey Story Dahmer‘, but this time the challenges that were going viral on networks were disturbing and put people’s lives at risk. However, in both cases, what a streaming series generated was a media boom that will be replicated every time a production stands out from the rest.

In the case of “Merlina”, fans are only waiting for the moment when a second season is confirmed on Netflix, although this is likely to happen.

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