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Panito is a case that reminds us of creative actions such as that of Movimiento Ciudadano with Yuawi López.
Corn dodger is a strange mascot that has been associated with the PAN on social networks, demonstrating the challenges in creativity when running these types of resources.
The measure reminds us that beyond an occurrence that may or may not be from this political body, the conversation that it has unleashed on networks is only part of the trust that political bodies have today in these famous platforms.
If we see the projections of “2018 Political Advertising Forecast”, the study warns us that the investment in digital advertising by political entities reached two thousand 847 million dollars this 2020, so it is important to see how occurrences can be solid campaigns or delicate image strategies.
a strange pet
Panito is the latest strategy of the PAN in social networks, where the political organism has been associated by network users, with a loaf of box bread, which calls itself “Panito” and that reacts through expressions similar to facial ones, before facts such as information related to President Andrés Manuel López Obrador, for example.
The PAN mascot is like me in the clubs, he has two left feet.
That Panito is so bad that it is very good. pic.twitter.com/OFEfePegYk
— Poncho Gutiérrez (@PonchoGutz) March 15, 2023
🍞🧑🌾🌽 #HappySaturdayToAll pic.twitter.com/n09gpLdkst
— PANito (@SoyPANito24) March 11, 2023
Panito’s strategy has already generated criticism on social networks, where all kinds of criticism has been released both of its appearance and of the relationship between the name of the party and that of this food that has become a political mascot.
influencers as Poncho Gutiérrez has criticized: “The PAN mascot is like me in the clubs, he has two left feet. That Panito is so bad that it is very good ”.
The political content creator’s comments focus on the design aspect of the mascot, in that his feet appear to be two left feet of a loaf of bread sporting a blue cap with the party logo and a face with badges attached to it. to a huge smile.
After the criticism he launched against the mascot, Gutiérrez generated comments like one from Stephany Lavalle, assuring that they are not even good for that; Em Mandalorian He was surprised that it is a toasted bread and not a white bread, so he recognized their measure of inclusion.
Other users mocked asking what kind of Bimbo bread it was and others mocked that being a right-wing party, it showed a mascot with two left feet, alluding to the opposite political current.
“Panito is the ‘Sharknado’ of political mascots,” another user published, comparing the mascot with the title of the film, which at the time was widely criticized for its poor movie plot.
Just as the PAN became “Panito”, other political parties such as Movimiento Ciudadano have resorted to well-known personalities such as Yuawi Lopeza child singer who turned one of the songs of this party with Huichol clothes, into a trend within networks.
These cases, both that of the PAN with its criticized mascot, and that of Movimiento Ciudadano with a very recognizable artistic success in the segment, supported by a small Huichol singer, prove that politics is based on creativity more times than it is. We believe, however, not all of them are correct, on the contrary, they demonstrate the openness of the market to ideas and how important it is to develop them correctly.
