Netflix had been measuring the audiences of your series and films through the number of accounts that had decided to reproduce them, paying attention to all those who saw at least two minutes of any of their productions. The platform has announced that this has come to an end and that from now on it will use a different metric to report its greatest successes.
From number to views to millions of hours played
That does not mean that now they are going to tell us how many accounts have finished watching any of their series or movies, but it will serve to give us a much more approximate idea of what has really been a success. For this they have decided to report how many million hours a title in question has been played.
The truth is this is not the first time Netflix has used this metric, because recently it unveiled its historical Top 10 in both series and movies using both options. Several titles coincided in both, but there were also changes that made it clear which titles hooked the public the most. A good example would be that ‘For 13 Reasons’ did not appear in the list by number of reproductions but there were up to two seasons of his with the other metric.
The platform has clarified that it will be a change that is introduced before reaching the end of the year, so ‘The Squid Game’ will be one of its last hits measured in this way -and the most watched series of all time- . In fact, Netflix has updated the data of the Korean series today, noting that it already adds 142 million views, which means that 66% of your customers have watched at least two minutes.
The news has been released during its results for the third quarter of 2021, where it has also been announced that the number of subscribers worldwide has risen to 213.53 million customers, which represents an increase in that period of 4.4 million. Nothing bad.
Via | The Wrap