The Squid game has marked a before and after in the history of Netflix. No one, not even the streaming video platform, expected the Korean series to be so successful worldwide. So strong has been the impact of The Squid Game that Netflix has been forced to change the way it measures its audience. This after two years using the same methodology.
As collected The Hollywood Reporter, Netflix advised its investors that will stop measuring the audience by counting two minutes as a view —By subscriber. With this method, in fact, The Squid Game became the most successful series in history on October 10. The company understands that investors need more accurate data to analyze the performance of a new production.
Therefore, from now on will report the total hours viewed within the first 28 days of availability. The company considers this figure to be a better way to measure the success of a production: “We believe that the engagement measured in hours viewed is a slightly better indicator of the overall success of our titles and member satisfaction. “
Likewise, Netflix undertakes to be more transparent and constant at the time of sharing the audience data of their series and movies. The foregoing with the aim that subscribers and the industry in general “can better measure success in the world of streaming.”
If we turn to the data of total hours, which Netflix itself shared a few weeks ago, The Bridgertons they boast the first place with 625 million hours. Follow him Money heist (619), Stranger Things 3 (582), the first season of The witcher (541) and 13 Reasons Why, season 2 (496).
How many hours have you enjoyed The Squid Game? Netflix does not provide this data yet, however, since Bloomberg they estimate that they are 1.4 billion hours. Yes, it is a brutal figure that shows the enormous distance that exists between the Korean series and the rest of Netflix original productions.
The only official metric in relation to The Squid Game is that it has 142 million views since its premiere (September 17). Certainly, this number does not reflect your true popularity.