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Coca-Cola has adopted ChatGPT and other Artificial Intelligence tools to adapt them to its advertising system.
“Create Real Magic” is the company’s new artistic project to create and promote art through the tools of Artificial Intelligence.
Coca-Cola has 66 manufacturing plants, 17 of which are located in Mexico and the rest are in Argentina, Brazil, Colombia, Costa Rica, the Philippines, Guatemala, Nicaragua, Panama, and Venezuela.
Coca-Cola is an American company which was born in 1886 in a pharmacy named Jacobs, in Atlanta, The most famous drink in the world began to work at John S. Pemberton’s pharmacist to make a medicinal product based on syrup and natural water known as “Wine Coca Pemberton”, which underwent several changes in its formula when trying other flavors, before being sold.
In Mexico, Coca-Cola arrived in 1929 thanks to Grupo Mundet, after the opening of a bottling company owned by Arturo Mundet, where according to history, Manuel L. Barragán from Monterrey, and Herman H. Fleishman from Tampico, were the first bottlers of the drink in our country. From there the product arrived in Coahuila and Chihuahua, Emilio Arizpe Santos and Carlos Stege Salazar took on the challenge of producing the soft drink in these states.
From that moment on, the soft drink Coca-Cola has become one of the favorite products of Mexicans, because according to a study in 2022 by the Center for Multidisciplinary ResearchMexico is one of the largest consumers worldwide, after registering 70 percent of consumption in the purchase and sale of bottled sugary drinks.
Now let’s talk about the famous Coca-Cola slogan “The Spark of Happiness”, the phrase arises from several stories and the first of them for many is that when you uncover the soda you open the most delicious thing to enjoy a great moment with family or accompanied where the company always seeks to unite the family at the table.
Within the world of advertising, Coca-Cola has been a benchmark brand due to its great creativity to project its message and attract its consumers through sales strategies through its soft drink. To date, the brand has around 20 slogans, so in its music it always varies when presenting images, and any other type of elements to improve its services and have a better position in the market.