How did the Jarritos and Nike collaboration come about?
At the end of last year the rumor of a collaboration between Jarritos and Nike arose. The news was confirmed earlier this year: Nike’s skate division created a special collection in collaboration with Jarritos for 2023, including shoes and apparel.
Nike took up the iconic orange and green colors of Jarritos to make a Nike SB Dunk model in leather and canvas in white and beige tones. Nike SB and Jarritos logos are joined at the top of the tongue, in the signature colors of the soda. He price of a pair of Nike SB Jarritos is 3,299 pesoshowever, the product appears on the Nike page as out of stock.
Nike SB Dunk Low x Jarritos.png
Courtesy Nike
Nike SB Dunk Low x Jarritos side.png
Courtesy Nike
(Mandatory)
Courtesy Nike
Nike SB Dunk Low x Jarritos sole.png
Courtesy Nike
But the collaboration isn’t limited to the Jarritos version of the SB Dunk. Nike has also added a capsule collection of clothing to complete the Jarritos ensemble and head out for some tacos. The collection includes garments such as loose-fit hooded jackets, sweatshirts, T-shirts and many other casual pieces. Each piece is inspired by one of the fifteen flavors of the soft drink brand. The finishing touches are provided by the Jarritos and Nike logos in green and orange, combined in a range of colors that appear on both the front and back of the garments.
The Jarritos by Nike SB collection went on sale on Thursday, May 4. The pprices of the garments range from 1,899 pesos to 4,099 pesos.
an emotional connection
Both collaborations represent a way to honor and celebrate the culture and tradition of a specific country or community. According to the professor of marketing and consumer behavior, Rohit Deshpandé, in a study published in the Journal of Consumer Research, these collaborations are a way of recognizing and valuing cultural diversity, while fostering a sense of belonging and pride in consumers. consumers.
These collaborations allow brands to capitalize on the loyalty and affection that people have towards the iconic foods and beverages of their culture, which in turn strengthens the relationship between the brand and the consumer.