The twists and turns of life. If a few months ago we told you thanks to a study by Canalys that in India, half of the phones were from Xiaomi or Samsung without a trace of other brands such as Huawei or Apple, this does not mean that these brands are the most popular among the Users of that country.
We explain ourselves. Numr Research, a market analyst firm has just published a survey revealing the Net Promoter Score (NPS) of smartphones sold in India. To be understood, NPS is a way to measure a customer’s satisfaction and loyalty to a certain brand. The results have been the least curious, especially for Huawei.
OPPO, OnePlus and Huawei among the favorite brands of Indian users
According to published data and that we can read in different media such as Fonearena, OPPO, OnePlus and Huawei are the most popular brands in India, although that does not mean they are the most sold.
OPPO obtained a satisfaction score of 84 NPS, followed by OnePlus and Huawei. However, the most sold brands in this territory such as Samsung or Xiaomi so “only” obtained a figure of 63 and 66 NPS respectively. Apple, the company that apologizes for listening to outside conversations with Siri and will take an example from Google, obtained a figure of 68 NPS.
The survey also offered other interesting facts. 52% of Indian users recognized that they only have one phone, while 42% said they had two smartphones. On the other hand, most Indian users revealed that they spend more than an hour a day shopping online with their smartphone and an average of 67 minutes on social networks such as TikTok, one of the most popular applications in this country. The report also published that the smartphone industry in India will grow by 23.5% between 2017 and 2025.