For a few years, the consumption of non-alcoholic beer has been increasing, especially when the industry itself is recovering from the effects of the pandemic caused by Covid-19.
On the one hand, as of today, non-alcoholic beer represents only five percent of the worldwide income of the beer industry; however, on the other hand, it has outperformed the alcoholic beer segment by a wide margin for most of the last decade.
In various parts of the world, including Mexico, beer and other alcoholic beverages are consumed regularly by a considerable number of people, who enjoy a wide variety of products of this type.
The National Institute of Statistics and Geography (INEGI) affirms that beers were placed as the undisputed favorites, registering figures of 185 thousand 375 million Mexican pesos.
Brand Finance, for its part, shows that, between 2025, it expects global sales of non-alcoholic beer to approach $50 billion, double the figure of 2020 (first place), registering 5 thousand 82 million of Dollars; Victory in fourth, with 4 billion dollars; and Modelo in fifth, with 3.37 billion dollars, among other well-known companies such as Claro, Pemex, Telcel, etc.
Now, these data only reflect the great popularity of alcoholic beverages around the world, although non-alcoholic beer has been positioning itself little by little.
“Consumers are increasingly looking for a healthy hydration and tasty adult snack with a lower alcohol content or without alcohol to enjoy on any occasion,” Heineken, the world’s second-largest brewer, wrote in its latest annual report. . “As this global trend of health and wellness consumption continues, we see a great future for low-calorie, non-alcoholic beer,” the report concludes.
Thus, a recent study by Statist’s Consumer Market Outlookthe non-alcoholic beer segment is poised for strong growth and by 2025 global sales of non-alcoholic beer are expected to approach $50 billion, double the 2020 figure.