Tesla, the company led by Elon Musk and known for its automotive innovations, launched the CyberBee in Octoberr.
It was a box with limited edition beer that was offered for $150 and included two bottles of Helles Lager and two CyberSteins matte black ceramic, designed to imitate the distinctive angular shape of Tesla’s long-awaited Cybertruck.
bitter release
As is customary in limited editions, especially from characters like Musk, The Cyberbeer sold out practically instantly.
However, given the rapid sale of this limited edition, Some buyers have already expressed their opinion on social networks: and it is nothing but discontent.
The negative reviews rusty bottles and a flavor described as “hot trash”which contrasts with Musk’s initial statement, who stated that it was a “premium” beer.
Jeremy Judkins, influencer and owner of a Tesla Model 3, shared his experience through an unboxing on the X social network.
Although the video starts optimistically showing the premium packaging of the beer, He soon finds one of the rusty bottles and calls it a “mediocre” beer.
“My guess is that for $150, most people will treat this game as a collector’s item and never intend to open it,” Judkins said, according to Business Insider.
Musk’s race to expand his business
This is not the first attempt by Elon Musk and Tesla to venture into personalized beverages and products.
The CyberBeer joins other unique sales made by Tesla, such as the Teslaquila in 2020, a lightning-shaped bottle that sold out in hours.
Also the fragrance of Elon Musk, Burnt Hairwhich sold out its 30,000 copies a few days after its launch.
Musk’s tour of product sales also includes the GigaBier that Tesla began selling in April or, more recently, cardboard cat boxes inspired by the Cybertruck.
Despite the criticism, the CyberBeer It joins the list of unique Tesla products that have generated great interest among followers of the brand and that in several more years will probably be collector’s items.