The advice of one of today’s most successful managers is always welcome. Therefore, when interviewing Tim cook never missing a question about your Lifestyle, which fortunately he does not hesitate to share. The latest “secret” unveiled by the CEO of Apple has to do with the way in which he takes advantage of each day, which usually starts very early.
Although it is well known that Cook is an early riser man, in a recent interview for Australian Financial Review has explained the real reason for this habit. And it is really simple. Cook says that 4 am is the only time of day that he is in control.
“I do that because I can control the morning better than the afternoon and during the day. Things happen throughout the day that take you off course. The morning is yours. Or should I say, the morning is yours. “
Although the early hours of the day take time on its own, as the boss of Apple it is impossible not to dedicate himself to the company from very early. Of course this routine begins with reading different emails.
“I can’t read them all, no. He wouldn’t admit to doing that. But I read an extraordinary number of them. It keeps me abreast of what customers are feeling, thinking and doing.
Tim Cook tries not to lose control
The interview also touched on interesting topics about Apple’s next steps. And speaking precisely of being in control, Cook made an interesting reflection. Cook said replacing Jobs was not his biggest challenge: the pandemic was.
«A big challenge is losing total control. And then, suddenly, you know that you are no longer in control of your destiny, that this pandemic had a strange way of shaking us all and reminding us that we are not the ones who decide. “