Personalization reaches the smallest model of the Leon brand. The Peugeot 208 launches the new Peugeot Individual special program, a new way of printing a more striking and sporty style on the French utility vehicle, and which will be transferred to other European markets in the future.
The Leon brand has an important year ahead of it, 2023, with important news that will reach all the segments in which it is present. And, of course, to the smallest model in the offer, the peugeot 208. The utility is waiting for its pertinent facelift, minimal changes that will bring a fresher air to the model, also benefiting from an optimization of engines and equipment.
The 208 will continue to be manufactured at the Slovak plant in Trnava for the entire European market. But, those responsible for the factory have come up with an initiative that, for now, is exclusively aimed at units for the Slovak market and thus boost their sales: a customization program called «Peugeot Individual». According to what they point out from the Slovak media «autozurnal», the objective of the manufacturer is its expansion to other nearby markets and, subsequently, to extend the expansion to other European countries.
Peugeot Individual debuts in the 208
A simple formula to offer a special image at a very low cost, something that attracts customers’ attention. In Slovakia, the Peugeot 208 Individual can be configured by choosing one of three available packages: the most basic is called «XLion Pack», costs 250 euros and includes a specific painting of the casings of the airbrushed rear view mirrors and a decorative sticker that can be presented on the section of the bodywork chosen by the customer, for example on the fuel filler cap.
The second package is the “XX Lion Pack» and adds to the previous one the emblems of the model and the brand painted in body color or in contrast, as well as a special decoration for the interior. The third package is the “XXXLion Pack», includes all the above details and adds a larger decorative sticker for the exterior, which can practically wrap the body of the bodywork.
The division of the brand in this country will offer different designs, from more futuristic to more sporty related to competition. This new option is assembled exclusively in the factory, in a workshop separate from the assembly lines and once the manufactured units have come out of them. Those responsible for this production site have pointed out that for now it is something exclusive to the exterior of the 208, not being available, nor have they been considered, special options for the interior like upholstery.