- TikTok has been the perfect setting for J Balvin to present his new album, José
- The Colombian has just over 19 million followers on the social network
- It is a great strategy for J Balvin and, above all, an important bet for the music industry
J Balvin presented his new album, José, on the social network that, since the arrival of the pandemic, has positioned itself as the favorite of users: TikTok.
With each passing day, TikTok demonstrates the power it has achieved since the confinement caused by Covid-19 prompted people to seek new forms of entertainment and, in some cases, new ways to generate income.
Starting from this, the Chinese social network had the great wisdom of connecting with the so-called Generation Z to increase its popularity, on the one hand, and to position itself as a platform in which, on the other, eCommerce found a great refuge in the middle of a pandemic that caused the closure of many stores and the reduction of activities of the industries.
Music, to mention one example, has been one of the most affected, given the cancellation of concerts, festivals and other events that managed to conglomerate thousands of fans for the love of it.
Given this, the artists also found themselves in the need to find adequate platforms to continue promoting their songs. Among many that emerged, TikTok also managed to have a great presence in that area.
A clear example of this is what happened today – and which will be broadcast on December 13 and 19 – when J Balvin, one of the most popular musical figures of recent years, presented Jose, his new album, on TikTok, turning the event into a great campaign. of marketing.
The Colombian has 19 million followers on the social network, a very wide audience that has enjoyed the live broadcast to listen to the new material of their favorite singer. It is as if a concert had been carried out in front of those 19 million people gathered (can you imagine it?).
And it is that, in some way, that is the greatest attraction of social networks for the world of music: connecting with millions of people around the world, in the same space and at the same time, something that live events such as we used to experience them before the pandemic have been able to deliver.
In addition, taking into account the importance of TikTok in the last year, without a doubt, it is an extremely interesting strategy that, if it has the expected success, can generate a great impact on audiences.
TikTok, the great platform for artists and content creators
As reported since last year, TikTok is getting bigger over time, in large part, thanks to its popularity among younger users – Gen Z – and the great agility they have in connecting with the users. social networks.
This Sunday we can see @JBALVIN ?! Do not miss this #TikTokLive and schedule yourself because it will be amazing? #JOSExTikTokhttps://t.co/Ipqx3x2scQ pic.twitter.com/WqUmGRGvAW
– UMUSICA (@UMUSICA) September 11, 2021
The arrival of the pandemic brought about a new change in our old habits; music, cinema, theater, conferences, work, school, etc., all that has changed and has led us towards a digital life that, most likely, will continue to exist for a few more years, while we adapt to this “New normal”.
With this dynamic of TikTok, without a doubt, we are facing a panorama in the marketing strategies for the next launches. This could set the tone for the music industry for years to come.
Everything indicates that, with the great boom of social networks, the music industry has found a great ally for its strategies in the face of the “new normal”.
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