With the increase in scams and fraud, some companies are adopting new communication strategies with their customers, proposing the formation of protection networks against these actions. The focus is on financial educationto guide them to identify and escape scams.
According to research by Serasa Experian, between June 2021 and June 2022 there were more than 4.62 million fraud attempts also involving cryptocurrency fraud. This year, in June alone, 322,219 such initiatives were registered, including 57.1% in the banking and card sector, which increasingly demonstrates the need for new security strategies in the payment market.
According to expert Samuel Ferreira, CEO of Meep, a payment technology company, there are payment alternatives that are extremely secure and do not run the risk of fraud. “The digital wallet is a secure means of payment, personal data is encrypted at a high level of multi-layer protection. When an approach transaction is made, the entrepreneur does not have access to any information that is inserted in the application, helping to avoid any type of consumer fraud“, Explain.
Facilitating consumption in a business is essential to build customer loyalty and attract new consumers. For Sam, options such as self-service, cashless payment, with bitcoin for example, and the digital wallet, are becoming more and more popular due to the level of customer satisfaction in terms of security.
“With these resources it is possible to monitor what has been sold, transactions are credited to the company account through encryption, preventing fraud, and even if the device is stolen, no personal information can be accessed, since is backed by an efficient security system”, he assures.
In Brazil, the average is that a Brazilian suffers a hit attempt every 16 seconds. When it comes to financial transactions, there are various tricks to defraud people and merchant systems. The most common scams are “sim card exchange” (or SIM Swapping) and the use of whatsapp.
Data from Serasa Experian reveals that in 2021 the online approach of fraudsters increased by nearly 80% compared to 2020. Among the occurrences, the most affected group are people between 36 and 50 years old, who represent 36.1% of the victims. In the second position is the public between 26 and 35 years old, which represents 27.5% of the total. In third place, people from 51 to 60 years old, with 14%. Then, individuals up to 25 years old, with 11.4% and finally the group of people over 60 years old, with 10.9%.
For the specialist Fernando Lamounier, director of Multimarcas Consórcios, today’s scams also occur with the help of the victim. “The lack of financial awareness in the Brazilian reality opens gaps so that scams and fraud gain more and more space in everyday life. The common mistake is to act impulsivelyDon’t put your attitudes and spending into a long-term perspective. The scammer will always try to take advantage of psychological impulsiveness due to personal financial insecurityso the biggest tactics you can have to avoid situations like this are always be alert when buying, analyze suspicious behavior and remain calm”.
The lack of awareness of digital risks is not only on the part of the public, but also affects several Brazilian companies. Today, 57% of companies in the financial, insurance, retail and technology sectors are regular targets of cybercrime. The innovations that transformed business relationships and consumption habits created by pioneering companies in application services faced challenges imposed by technology, related to cybersecurity and operational difficulties for users. However, with scams becoming more sophisticated, all this innovation is still not enough to stop criminal actions.
Disclaimer: The information and/or opinions expressed in this article do not necessarily represent the views or editorial line of Cointelegraph. The information set forth herein should not be taken as financial advice or investment recommendation. All investment and commercial movement involve risks and it is the responsibility of each person to do their due research before making an investment decision.
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