He marketing In soccer clubs it plays a key role in promoting the team, thereby relying on building a loyal fan base as well as generating revenue. In this sense, sponsorships also play an important role to give this sector more profits, in addition to the sponsorships that are found during the game field.
Chart of the Day: The World’s Most Valuable Soccer Club Brands
According to data presented by Brand Finance, the consultancy, in its recent report Soccer 50 2023, was in charge of classifying the 50 most valuable soccer club brands in the world. In this year’s edition, the team of the manchester city fc, Listed with a brand value that has increased by up to 13 percent over the last year, to more than 1.5 billion euros, it has become the most valuable brand, ending the continued success of four years in a row that has kept Real Madrid as the most valuable leader.
In this sense, the brand value of the real Madrid it has fallen by 4 percent, approaching 1,460 million euros. On the other hand the FC Barcelona has also managed to enter ranking of the top 10 most valuable football brands, which places it in third position, behind the Merengue club, with a brand value 4 percent higher, of around 1,370 million euros.
Under this premise, with a total of nine teams in the ranking this year and a combined brand value of 4.2 billion euros, The league It establishes itself as the second most valuable national soccer league in the world, behind the 18 clubs in the Premier League. Likewise, according to data from Brand Finance, the joint value of the 50 most valuable soccer brands has grown by 3 percent compared to last year, totaling a total of 20 thousand 133 million euros in brand value.