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Some chains such as Starbucks have achieved fame due to their commitment to the “consumer experience”.
A restaurant located in London, England, has gone viral in the Spanish-speaking community on TikTok for its original concept based on a prison that has managed to win the love of users.
On many occasions, although the quality of the product is good enough to achieve success by itself, what really manages to win over customers is the positive experience that an establishment manages to provide to the consumer.
The clearest example is that of starbucks, as the chain has managed to achieve impressive numbers due to a trend that began by sharing glasses and food of its brand on social networks. In fact, according to Statista datathis recognition has contributed to Starbucks having more than 32,500 coffee shops spread over five continents, with more than 15,300 in the United States alone.
The chain has been so successful around the world that in Mexico, according to a Mercawise study on the coffee consumption and coffee shops in Mexiconear to 45 percent of Mexican coffee drinkers drink their coffee as regulars at Starbucks; he got the second place Sky Point with 9.1 percent; while the third corresponds to sweetie dear with 7.8 percent.
For this reason, it would seem that a great marketing strategy, accompanied by an excellent concept, would sometimes be more important than the product itself.
In a viral TikTok video shared a restaurant located in London, where the concept is based on a prison, recreating concepts such as the use of trays for food, a security guard who walks every so often in front of you, the clothing of the inmates and, what more stands out, the recreation of cells.
The user highlighted above all the originality of the concept, which has probably not been seen anywhere else before.
“They assign you a cell and they bring you the cocktails on the typical prison tray. They also give you a card where you choose your nickname, the reason why you are inside, your studies and what are the tasks you prefer to do inside the prison”.
This is the video about the restaurant that replicates the image of a prison from an original concept:
@milena__94 I LOVE this place, we had a great time🤩 #for you #Pub #jail #alcotraz #london #original #only ♬ Love You So – The King Khan & BBQ Show
This type of premises shows the creativity of some premises to develop new concepts and attract diners, because in the same way that it happens with establishments such as starbuckson many occasions the special, that differentiating value is justified in the experience and in the concept of the visit, not so much in the product.
The video already has 8.2 million views and with more than a million likes on the social network and has managed to generate quite a few positive comments.
These are some of the funny comments that have been read:
“You pay and on top of that they make you work”, Dhiraj Pande
“I would laugh a lot but I would be very scared, ha ha ha”, lucialudo24
“A guy has been in a place like this for more than 15 years, he must be having a great time”, Damian C Nunez
“Inmates in Europe vs. inmates in LATAM”, 💜💥 Ede Lovegood 💙💜
“Ah, my dad was taken to a place like that after committing an armed robbery, he must be having a great time because he hasn’t been back since 2008,” Yahir Mlg
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