Imagine that you are a teenager and money is not a problem for you. You can access a lot of high-end products and wear them, and you think of a good Rolex to wear on your wrist. That may have been true in the past, but a survey suggests that this mindset is over among young people.
A Piper Sandler survey of 10,000 upper-class adolescents in the United States has revealed that Apple is now the most sought-after watch brand among them, leaving Rolex behind. 35% of those young people own an Apple Watch, 5% more than in fall 2020.
Apple Pay, more popular than credit cards and PayPal
Apple’s watch market share in this youth segment is a staggering 86%, leaving almost no margin for other brands. Also, the percentage of teens who plan to buy one of those watches rises from 13% to 15%. Of those who already have it, 30% exercise with it and half do so with an Apple application or service. The data is reflected from MacRumors, who have had access to the entire survey.
Another interesting fact that the survey gives is that Apple Pay becomes a more used payment method than the same debit and credit cards, although the most popular mode of payment is still cash (remember that we are talking about adolescents with an average age of 15.8 years).
And if we already talk about the iPhone, the figures go up more: 87 out of 100 respondents have one and 88 out of 100 want their next mobile to also be an iPhone. Apple remains, in the United States at least, a sought-after brand among the highest earners.