- Today, August 29, Gamer’s Day is celebrated around the world and Mexico is one of the countries where the market is very wide
- Currently, in the country there are more than 70 million people who consider themselves “gamers”
- With the rise of gamers around the world, there is a great opportunity for brands
Today, August 29, Gamer’s Day is celebrated around the world and Mexico is one of the countries that commemorates it the most and where the market is very broad and beneficial.
The art of videogames has set the standard for many years, being one of the markets that has benefited the most from the advancement of technology and marketing.
Every year, we see how the market evolves by leaps and bounds, delivering incredible improvements in its titles and, for this reason, making the experience more complex and entertaining for the consumer or gamer, also one of the niches that has grown the most in recent years. years.
However, the arrival of the pandemic represented an important opportunity for the market for gamers and video games to grow considerably. Today, we are talking about one of the most important entertainment centers in the world that leaves great income to the industry.
Likewise, thanks also to the rise of social networks and digital platforms, the market for gamers and their participation in platforms such as Twitch, Facebook or YouTube was on the rise, increasing both the number of gamers around the world and the number of consumers of these contents.
In Mexico, according to figures from The Competitive Intelligence Unit (CIU), there are now more than 70 million gamers, while 6 million users of social networks watch video games through digital platforms.
The increase in numbers occurred during this pandemic year and, above all, in the period of confinement, in which millions of young people around the world were forced to find ways of entertainment other than those they had before arrival. of the pandemic.
As a result of the large market that gamers represent, platforms such as Twitch, YouTube and Facebook have developed spaces specifically aimed at users who like to upload content about video games.
In that sense, Facebook Gaming is home to a community of 700 million people who, every month, play games, watch game videos or participate in game groups on Facebook. This according to data from the platform itself.
Also according to data from the site, in Mexico, the video games most used by creators are the following:
Although the panorama currently looks a bit complicated, for the world of video games it is not so much, because with the growth of streaming platforms and with the emergence of gamers who every day gain more followers, the reality is that it is a very promising market for brands.
On the other hand, recently, Twitch was involved in a new controversy after announcing a change in the cost of its monthly subscriptions, a modification that represents a danger for creators, since the price per subscription on that platform was reduced by half.
Given this, some content creators showed their discontent on social networks, claiming that it is an unfair measure and that, without a doubt, it will reduce their income. Now, days later, Streamlabs announced a new form of tips for Twitch streamers.
Without a doubt, we are facing a scenario in which brands can take advantage of the boom and popularity of this type of content. Some creators already have alliances with companies but a greater push is needed to make the market place even higher,
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