The retail market is retail trade or retail sale.
In 2021, investment in Retail Media in countries like the United States grew 53 percent.
In Mexico and Latin America, investment in retail was 2 percent.
The retail industry continues to gain ground around the world, and with that its growth has been increasing in recent years. Now a new investigation revealed which are the most influential retail brands globally this 2023.
The retail market is retail trade or retail, retail or retail sale. It is known that this industry is responsible for the exhibition and sale to the general public of both new and second-hand services or goods.
In recent years, the world of retail has become a very important sector that allows millions of consumers around the world. In this sense, in 2021 investment in Retail Media in countries like the United States grew 53 percent. While in China it is close to 42 percent. And in Mexico and Latin America 2 percent.
The most influential retail brands globally
A new ranking by the innovation consultancy VMLY&R and WPP’S BAV, revealed which are the most influential retail brands.
The report “The Most Influential Retailers 2023” revealed the 20 most influential retail brands globally, as well as in four key regions: EMEA, Asia-Pacific, North America and Latin America.
Also, the research revealed that brand influence changes consumer behavior, which can improve a business’s bottom line. As the top 5 percent of the most influential brands are chosen for regular use, 2.4 times more than the competitor’s brand, as well as 2.3 more times being named a shopper’s “top preference” and twice the level of promotion compared to other brands in the same category.
According to the study, the 20 most influential retail brands in 2023 globally are: Adidas, Alibaba, Amazon, Apple, Costco, Decathlon, Diesel, Disney, Home Depot, IKEA, Lego, Lidl, Mercado Libre, Natura, Muji, Nike, Target, The North Face, Victoria’s Secret and Xiaomi.
The study identified nine attributes that drive Brand Influence, such as “trust, innovation, performance, cutting-edge, status, authenticity, fun, and convenience.”
“Intangible assets represent 90 percent of the value of a company. This proportion has not stopped growing in recent decades to the detriment of tangible assets, such as machinery and property, which play a diminishing role in the value of leading companies, ”explains the company’s research.
They explain that to calculate brand influence, BAV’s own methodology has been used, based on interviews with consumers in more than 50 countries on more than 60,000 different brands.
“This report shows that being an influential brand means taking the initiative to do something new that brings value to people and creates that power to stand out in culture. Seeing Spanish brands that are at the forefront of influence at a European level shows that local companies know how to create relevant solutions to boost the value of a company, its shareholders and other stakeholders”, explains Nieves Durán, director of strategy at VMLY&R Spain.
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