Data narration is crucial today to be able to define better objectives in the results that are sought to be achieved in the market.
As you might expect, one element that has been crucial in understanding a brand’s performance is context and understanding.
Marketing Analytics is a very complete subject that helps us to fully understand the resources available to the market and the way it performs with the consumer.
Knowing the insights that help the performance of a brand is only possible by understanding the market and, most importantly, defining challenges that become crucial in this, when strategies are based on data, but more importantly, on the correct collection of it for achieve your better understanding (marketing analytics).
From this initiative, a crucial element is patented and it is the one that has to do with the way in which brands manage to innovate in the market, but this concept is understood as a discipline in which efforts are oriented to relevant work.
The best way to understand the data context surrounding the market is by going to the Diploma Digital Analytics that begins this September 28 and where over 9 weeks, you will have developed the ability to identify the crucial elements in your digital strategy and the path you follow when communicating through social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good data narrator to be able to understand them, make decisions and optimize your results.
Among the objectives of the program are:
Optimization and adjustment of your digital marketing strategy.
Answer questions about How to make better advertising decisions based on data analysis?
Improve your budget performance to exceed your campaign goals
TEMARY
MODULE 1
WHAT WE SHOULD MEASURE IN A DIGITAL MARKETING STRATEGY
MODULE 2
MEASUREMENT ON WEBSITE
MODULE 3
MEASUREMENT IN GOOGLE ADS CAMPAIGNS
MODULE 4
MEASUREMENT ON SOCIAL NETWORKS FACEBOOK & INSTAGRAM
MODULE 5
MEASUREMENT ON OTHER LINKEDIN & YOUTUBE CHANNELS
MODULE 6
MEASUREMENT IN E-COMMERCE
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