Disney’s live-action ‘The Little Mermaid’ has grossed $343 million: Box Office Mojo
The brand has a market value of 215.33 billion dollars: Forbes.
In 2021, its global revenue was $67.4 billion: Statista.
In the wide universe of cinema, the name of Walt Disney has earned a privileged place, so much so that, as of today, it is one of the 10 most important companies in the film industry with a market value of 215 thousand 33 billion. of dollars, according to what is indicated the Forbes World’s Biggest Public Companies study.
On the other hand, in 2022, According to a recent company reportit is pointed out that Disney generated income of up to 87 thousand 722 million dollarsthanks, in large part, to the acquisition in recent years of the rights to legendary franchises such as Star Wars or the Marvel Cinematic Universe, as well as 20th Century Fox, the studio behind The Simpsons.
According to Statista, Disney is among the most valuable brands in the world today and, thanks to continued creative innovation and a series of large-scale acquisitions, the brand is expected to maintain a prominent position among media conglomerates and largest entertainment in the world, even after the celebration of its centenary.
The Little Mermaid fails and head of diversity leaves
Despite the efforts made by Disney to make the live action of ‘The Little Mermaid’ was a box office success, the fans did not forgive the inclusion that was sought for this adaptation, as well as the films a strange world and lightyear They were a failure, due to issues of “forced inclusion” that hundreds of followers of the film company have pointed out.
Latondra Newton, previously serving as Disney’s chief diversity officer, has stepped down from her position, ending six years of being at the forefront of many controversies after adopt “woke” policies (left or liberal) that are accused of alienating many of their main clients.
In 2022, the Disney World amusement park in Orlando, Florida drew attention for remove the “ladies and gentlemen, girls and boys” greeting from its Magic Kingdom fireworks display to promote inclusion.
At the time, Latondra commented, “We want to create that magical moment with our cast members, with our guests. And we don’t want to assume that because someone, according to our interpretation, presents as a woman, she doesn’t want to be ‘princess.’
In the period that the woman collaborated with Disney, the term “fairy godmothers” was also eliminated, with the aim of more inclusive and neutral titles regarding gender in theme park costume shops. Now the employees who were previously named as “fairy godmothers in training” became “fairy godmother apprentices”.
Since 2017, Newton has been at the forefront of diversity and inclusion initiatives, working together with various teams to produce entertainment “that reflects a global audience and sustains a welcoming and inclusive workplace for all,” according to the site’s profile. Disney website.
Separately, Newton told Reuters that she plans to join the corporate board of another company and focus on the creative company she owns.
It should be remembered that the former director was in charge of introducing gay, lesbian, transsexual, non-binary characters and other minorities in her series and animated films. Another change was to dress Minnie Mouse in a blue suit and pants, replacing her emblematic dresses.
Besides, Disney announced that it would eliminate the role of the seven dwarfs from the remake of Snow White, in response to those who consider this denigrating the dwarf community, but his most controversial decision was to put an Afro-descendant actress to give life to Ariel, ‘The Little Mermaid’.
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